Company: Pearl Media
Headquarters: 151 Forest St, Suite J, Montclair, NJ 07402
Phone: 973-492-2300
Email: info@pearlmedia.com
Pearl Media is an award-winning Out-of-Home and Experiential marketing agency headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco. In October the company activated a large multiple screen LED digital project at 5th Avenue and Broadway in downtown Nashville. Josh Cohen is Founder and President.
How did you enter the out of home business?
During the real estate crash in 2006 and 2007, it became apparent that retail would be dramatically impacted. As the industry entered a period of great struggle and the number of closures was significant, I identified a silver lining and an opening to re-imagine the Out-of-Home space. Using vacant retail storefronts, I created a canvas for brands to bring the billboard to ground level, benefiting landlords/property groups, brands and consumers alike. Additionally, this approach overcame the steep financial barrier that comes with entering the Out-of-Home market, as there was little to no upfront investment. As I continued this journey, I began applying emerging interactive technologies in digital, mobile and social media within the windows storefront billboards, thus allowing brands to engage consumers in unique conversations they previously couldn’t have. This marriage of real estate and technology grew to be the backbone of Pearl Media, and they’re still the core competencies of the company today.
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