Boidman confirms OOH bid ask spread has widened for large transactions.

Mark Boidman, Managing Director, Head of Marketing & Media/Tech Services, PJ Solomon

Last week Billboard Insider quoted PJ Solomon investment banker Mark Boidman suggesting the bid ask spread has widened on out of home transactions.  Yesterday Billboard Insider ran comments by some out of home investment bankers suggesting that the bid ask spread hadn’t widened especially for smaller transactions. 

Mark Boidman tells Billboard Insider: 100% correct.  Larger plants have a wider bid ask and also not as liquid in terms of sale.  One face or a few faces are more liquid and easier to sell as there are more buyers but also less risk.  And because of the way our firm is set up we are focused on deals north of $75 million.
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