On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year. Two-thirds of our readers expect US out of home revenue to grow by 5-10% in 2021.
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After a tragic 2020, these growth numbers are not only impossible to predict but the term “growth” is misleading. The projected growth won’t even return us to 2019 revenue levels. We won’t see “growth” until 2022