Author: billboardinsider

Reader Comments on Black Lives Matter Billboard Coming Down

Some reader comments on Lamar’s decision to run Black Lives Matter copy on a billboard whose landowner was flying a confederate sign. An out of home exec says Lamar was right to run the ad. I agree with Lamar running the ad. I do believe that we are supposed to […]

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Start your day right with a cup of coffee and the latest out of home news.  Join 2,842 out of home execs who’ve signed up for the Billboard Insider’s free daily newsletter.  We’ll put each day’s Billboard Insider stories in your inbox each morning.  Here’s what the email looks like. […]

Company of the Day: Sway Outdoor

Company:  Sway Outdoor Markets: Chicago, Los Angeles, New York, Sacramento, Seattle Address: 505 West 37th Street, New York, NY 10018 Email: info@swayoutdoor.com Sway outdoor is a national outdoor advertising sales and marketing firm.  The company is active in Chicago, Los Angeles, New York, Sacramento and Seattle.  Some of the company’s […]

Black Lives Matter Billboard Coming Down

We’ve written before about the black lives matter billboard ad that went up on a Lamar billboard next to a confederate flag in Pittsboro, North Carolina.  Chatham Times reports that  the owner of the flag who also is leasing the land under to the billboard to Lamar is not renewing […]

The MIT autonomous car brief and what it means for out of home.

MIT has issued a research brief titled Autonomous Vehicles, Mobility, and Employment Policy: The Roads Ahead.  Here is Insider’s analysis of what it means for out of home. A decade or more away or maybe never… No driver involvement cars (e.g. Level 4 or Level 5) won’t happen soon due […]

Wendy Hickey on what’s new with Artpop

Here’s the latest on how Wendy Hickey’s Artpop is coping with COVID.  She’s running a GoFundMe campaign to support ArtPop’s Charlotte project if you’re looking for a good cause. Hope you both are healthy, safe and well.  I wanted to keep you updated monthly on our progress.  Here is a […]

Company of the Day: Link Media

Company: Link Media Outdoor Markets: Central and Southeast United States Address: 200 Mansell Ct. East, Bldg 200 Suite 360, Roswell, GA  30076 Email: info@linkmediaoutdoor.com Phone: 844-404-5465 Link Media is the sixth largest out of home company in the United States.  It operates a billboard plant with 3,000 billboard structures and […]

Durden Outdoor constructs innovative extension for client.

  Durden Outdoor is running an award winning ad campaign with a moving extension for a Bryan Pharmacy.  Insider talked with Bill Durden about campaign and how the company is holding up during COVID. How did you come up with the creative idea for your Boll Weevil? The last time […]

World Out of Home Organization announces new digital branding campaign.

The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign – #OurSecondChance – by recently appointed UK creative agency New Commercial Arts. The campaign launches around the world on Monday July 27. It is the first major campaign from New Commercial Arts, the agency […]

Telling Your Story

Lamar just released  eight videos which tell the company’s story to investors, potential employees and clients.  Here’s a sample. Insider’s take:  Kudos to Lamar’s internal marketing crew and to Max Zoghbi at Loupe Theory for production.  Telling your story is easy in a world of smartphones and youtube.  Does your […]