NEW YORK (September 15, 2020) – Vector Media, an innovative Out-of-Home (OOH) media company specializing in transit advertising and the creation of interactive brand experiences, today announced a strategic partnership with StreetMetrics, the leading independent, 3rd party measurement and attribution provider for transit advertising media. The partnership will enable Vector […]
Dusty’s Outdoor has installed its first digital billboard – a 10 x 30 back to back digital sign in Mt Vernon, IL. Insider talked with Travis Rhodes. You’ve been planning this for a while We have been working hard for the past 2 years with the city of Mt. Vernon, […]
New York, NY, September 11, 2020 — Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that measured inventory available in the Geopath Insights Suite increased by 50% since the integration of place-based screens into the platform in April of last year. With 48 […]
Company: Missouri Neon Outdoor Markets: Missouri, Arkansas, Oklahoma. Address: 3160 W. Kearney St, Springfield, MO 65803 Phone: 417-862-1778 Missouri Neon Outdoor was started in 1934 and owns more than 850 static and digital faces in 40 counties in Arkansas, Missouri and Oklahoma. Vernon Boyce bought the company in 1963 and […]
In Wednesday’s Comments to A Traffic Skeptic Insider talked about why the data should be believed that average daily miles travelled has recovered from post-covid lows. Yesterday Geopath released Mobility Update dated September 10, 2020 showing that average miles traveled daily is now 93% of travel occuring prior to covid-19 […]
On this week’s Billboard Insider podcast Jonathan Gudai described the three myths surrounding programmatic out of home. Myths about programmatic out of home. Number one, programmatic should be looked at by the media owners as an extension of their business. I think for a very long time it was viewed […]
By Miriam Buireu Parra, Business Director, Evolve OOH With September now upon us, New Yorkers are preparing for the city’s final phase of reopening following one of the most severe and well-respected lockdowns anywhere in the United States. Signs of life and normality have been re-emerging in New York for […]
NEW YORK, Sept. 10, 2020 /PRNewswire/ — Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced today “Advertising with a Purpose.” A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause related issues and charities. Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For […]
Company: Mesmerize Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY 10018 Email: sayhello@mesmerize.com Phone: 212-365-5848 Founded in 2006, Mesmerize is a media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. We […]
Yesterday Insider announced that Media Resources had purchased Irvin, Inc. Insider talked with Jeff Rushton, Media Resources President and CEO about the transaction. Explain how Irvin’s product line complements the Media Resources product line. Irvin and Media Resources sell to many of the same customers. Irvin sells the non-digital hardware, […]
