Company: Mesmerize

Markets: Nationwide

Address: 505 8th Ave., Suite 1003, New York, NY  10018

Email: sayhello@mesmerize.com 

Phone: 212-365-5848

Founded in 2006, Mesmerize is a media company dedicated to connecting people to valuable information, resources and tools that empower them to proactively manage their health and improve their sense of well-being. We enhance people’s lives through education, enrichment and entertainment that helps them realize the best version of themselves. We do this through point-of-care media, transit media and place-based media opportunities so you can reach consumers at multiple touchpoints along their out-of-home (OOH) journey.

Mesmerize’s point-of-care footprint includes static and digital media in medical offices, pharmacies, and community-based organizations, offering sponsored patient education in locations nationwide. Its place-based media division has a history of pioneering creative solutions such as coffee sleeves, valet tickets, and cash jackets to help clients reach audiences at thousands of cafés, convenience stores, restaurants, bars, hotels, and financial service centers. The transit division offers advertisers access to 6 million people in the Midwest and Southwest U.S. through its fleet of over 900 buses and 55 transit networks, with plans to rapidly expand in the upcoming months and years.  Insider talked with Samantha Brown, Mesmerize’s Director of Business Development.

How has covid impacted your company’s different business segments?

Since the onset of COVID-19, the overwhelming majority of doctors’ offices and pharmacies in our network remained open for business, and our transit bus partners continued to deliver patients, caregivers, and health care providers to these vital points of care.  While many of the venues within our out-of-home network, including bars, restaurants, and cafes, were closed as people sheltered in place, grocery stores, convenience stores, and financial service centers remained open for business and served as a vital touchpoint for advertisers to reach consumers.  Our digital network has proven extremely valuable during this time, allowing for quick, valuable and flexible remote content delivery to doctors’ office, pharmacy, college health center, and grocery store Purell hand sanitizer screens on a moment’s notice.

Are your markets starting to recover?

Mesmerize’s network of doctors’ offices, pharmacies, community-based organizations, financial service centers, and bus systems continues to see steady, if not increased, traffic.  Most, if not all, of Mesmerize’s out-of-home venues including hotels, bars, restaurants, and cafes have reopened for business in at least some capacity, according to their state’s respective reopening guidelines.

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