Yesterday Insider announced that Media Resources had purchased Irvin, Inc.  Insider talked with Jeff Rushton, Media Resources President and CEO about the transaction.

Explain how Irvin’s product line complements the Media Resources product line. 

Irvin and Media Resources sell to many of the same customers.  Irvin sells the non-digital hardware, safety and lighting equipment.  Media Resources sells digital, print services, 3D props and extensions and installation services.  Together it truly is a very end to end offering.  This allows both teams to extend our offering to each customers base as well as to joint customers.  The feedback so far from customers has been very positive.

Will Irvin operate as an independent brand or are you going to eventually rebrand it to Media Resources?

It is out intent to keep Irvin as a brand within Media Resources similar to VISIONIQ being the brand for our digital products, Irvin will remain the brand for hardware, safety and lighting supplies.

Are digital sign sales picking up or is demand still down cut to capital spending freezes imposed after covid?

It is really mixed.  Some of the largest billboard operators continue to restrict capital spending but others, especially the independents, have picked up spending.  In addition we have won a few large project that we are hoping to begin in Q4 2020.  So while demand with many of our traditional customers remains lower than normal, overall demand across all sectors is starting to pick up.

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