Author: billboardinsider

Lamar Advertising Building New Las Vegas Digital Celebrating City’s Westside

Baton Rouge, LA – August 24, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in the world, today announced that, through its ongoing partnership with the City of Las Vegas, it will build a new informational digital advertising sign, or Parquee®, created specifically to […]

Anna Bager: We’re the largest broadcast medium that there is.

OAAA President and CEO Anna Bager was on the Local marketing trends podcast last week.  Some of her comments. On recovering from the pandemic We really retained traffic very well.  It wasn’t like people weren’t allowed to go out of their houses.  No…they were still going out of certain things.  […]

How Digital Placed Based OOH Engages Consumers

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on how digital place based advertising engages consumers. Used by permission of OAAA [wpforms id=”9787″] Paid Advertisement

Rate This Ad by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Manabloom Media

Company: Manabloom Media Markets:  Washington, Oregon Address: POB 626, Milton-Freewater, OR  97862 Phone: 208-953-1202 Manabloom Media operates three billboards with 6 faces in: Walla Walla, WA Touchet, WA Pendleton, OR [wpforms id=”9787″] Paid Advertisement

5 Things About Billboard Imprints

  A reader asked Insider about billboard imprints  – the metal plates which you put up on a billboard to identify it as yours.  Here are Insider’s thoughts. Imprints are great advertising. What store fails to put up a sign?  Billboards are your store.  Put up a sign.  Imprints are […]

Tiffin Metal on Billboard Imprints

A reader asked Insider to write about billboard imprints, the nameplates which identify that a billboard is yours.  Insider talked with Marcia Carroll and Kylene Foster at Tiffin Metal Products to learn more about Billboard imprints. What kinds of imprints do you sell?  We provide imprints in a variety of […]

OAAA/Nielsen Infographic on Digital Billboards

The OAAA and Nielsen have put together a terrific infographics series summarizing Nielsen’s 2020 digital OOH Advertising report.  Here’s the infographic on digital billboards.  We’ll run the rest of the infographics over the next few days. Used with permission of OAAA.   [wpforms id=”9787″] Paid Advertisement

Watchfire Selected by North Myrtle Beach for City Gateway Sign

DANVILLE, Ill, — (August 20, 2020) — Watchfire Signs, a leading provider of exterior and interior LED signs, was selected by the city of North Myrtle Beach, S.C., to manufacture a digital message center for the city’s new gateway signage that welcomes millions of vacationers to the resort area every […]

Company of the Day: Mahalo Marketing

Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA  30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia.  The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia.  Mahalo Marketing was started in 1994 […]