Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. In December 2016 Mollman installed an 11′ by 22′ Daktronics digital billboard. The company is an operator […]
Many private equity funds and family offices are intersted in out of home to judge from the calls Insider gets. Professional investors like the industry’s barriers to entry, low technology risk and digital billboard upside. Billboard Insider has compiled a list of 31 firms which have invested in out of […]
Magna Global’s released the Sept 2020 Ad forecast update this week. Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021. Here’s the table. Some interesting things in the forecast. Covid has had […]
Lamar Advertising is in a long running dispute with the city of Pittsburgh over the Mt Washington sign. The dispute is before the Pennsylvania Supreme Court after Lamar prevailed in lower courts. The Pittburgh Gazette says the PA Supreme Court appears skeptical of the city of Pittsburgh’s case to make […]
OOH location-based marketing specialist Posterscope and Signkick, the technology partner for media owners, have announced a collaboration that will enable Signkick’s media owners customers to fast-track their connection with Posterscope’s proprietary automated trading platforms. The two companies have prebuilt a direct, live and OpenDirect compliant connection between Signkick’s Trading Bridge […]
Today’s podcast guest is Rob Jackson the founder and Creative Director of Extra Credit Projects talks about humor, out of home design mistakes and why his firm never tires of doing good. Your firm is marked by an impish sense of humor. We try to get attention…not always humor. You […]
New York, NY — September 22, 2020 — Place Exchange, the out-of-home (OOH) supply platform that enables marketers to unify execution, optimization, reporting, and attribution for OOH with other programmatic channels within their omnichannel DSPs, has launched the PX Clear certification program to ensure quality, consistency, transparency, and compliance across […]
Vistar Media, the leading global provider of software for digital-out-of-home, is launching programmatic capabilities in New Zealand. Currently in beta with agencies Omnicom Media Group and Acquire, this launch will provide buyers with programmatic access to valuable inventory from Lumo and Val Morgan. Through the Vistar DSP, buyers seeking to […]
Company: Moreland Signs Markets: Alabama, Mississippi, Tennessee, Arkansas Headquarters: 800 Market Street, Suite 215, Chattanooga, TN 37402 Phone: 423-756-7767 Email: morelandsigns@yahoo.com Moreland signs operates an outdoor plant of approximately 200 signs Alabama, Arkansas and Mississippi. In December 2018 the company sold its Tennessee signs to Blanning Company. Moreland Signs was formed in 1988 and […]
Yesterday Insider wondered where the The American Billboard book on Bill Clinton’s bookshelf came from. Turns out Nancy Fletcher, former CEO of OAAA and current member of the Board of Directors of Lamar Advertising, gave Clinton a copy of the book in the early 90’s when the book first came […]
