Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently. This week’s rater is Greg Callaham www.gregcallaham.com) […]
Author: billboardinsider
Company of the Day: Magellan Transit Media
Company: Magellan Transit Media Markets: Nationwide Address: 3745 Cherokee St NW, Suite 304, Kennesaw, Georgia 30144-06788 Email: sales@magellan-tsa.com Phone: 770-956-1419 Magellan Transit Media creates advertising campaigns on the site of a nationwide network of trucks. Magellan was started in 1994 and installs vinyl adhesive backed ads on the side of […]
Matt Siegel: I’d like to think the multiple I would pay today is lower than the multiple I would have paid in January.
OUTFRONT CFO Matt Siegel had a wide ranging conversation with Oppenheimer’s Ian Zaffino at this week’s Oppenheimer Tech, Internet and Communications Conference this week. Some of the highlights. How is OUTFRONT recovering from covid? We reacted quickly on the cost side and the capital side. We raised capital. We fortified […]
Company of the Day: Reeves Shaw Media
Company: Reeves Shaw Media Markets: Alabama, Florida, Georgia, North Carolina, Tennessee, Turks and Caicos Address: Email: tsshaw@reevesmedia.com Phone: 770-314-3859 Reeves Media is a sales rep firm representing high profile out of home locations in the Eastern United States including the following markets: Atlanta, Charlotte, Nashville, Huntsville, Orlando and Tampa. The […]
Daily Billboard Blog’s 3 of a Kind: Hanging Around
This month Daily Billboard Blog’s 3 of a Kind feature showcases three examples that give new meaning to the term – hanging around on street corners. This trio of billboard installations use dangling embellishments to help these movies and TV shows stand out even more around the skies of La […]
Vistar Announces Open Exchange for Omnichannel DSP’s
NEW YORK – August 13, 2020 – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), is partnering with the world’s largest omnichannel DSPs to launch the first real-time bidding open exchange for out-of-home advertising (OOH). This signals a watershed moment for DOOH, bringing the channel to […]
Geopath reports traffic is 96% of normal.
Average daily miles travelled is 96% of pre-covid levels according to the Geopath mobility update for August 13, 2020. Miles travelled increased by 1% during the week ended August 10, 2020. You can download a copy of the Geopath mobility report here. [wpforms id=”9787″] Paid Advertisement
Clear Channel Outdoor Partners with Arrivalist to Increase Theme Park Visits
New York, New York – Clear Channel Outdoor (CCO) (NYSE: CCO) today announced a partnership with Arrivalist®, the leading geo-location intelligence provider for tourism-based measurement, giving hospitality and travel brands measurable consumer insights and in-depth performance analyses for their Out-of-Home (OOH) advertising campaigns. This OOH “industry-first” accomplishment drove a 66% […]
Circle Graphics New State of the Art Transit Facility.
Circle Graphics has relocated and reopened its specialty transit division. Transit advertising was hit hard during the coronavirus pandemic with dramatically reduced usage of airports and public transportation. The company used the down time to relocate the Burbank facility which has been previously run out of several locations. The facility […]
Hivestack Attracts Equity Investment
Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising, today announced that it has secured $10 million CDN in equity funding by Investissement Québec (IQ) to support its global expansion. This significant funding will enable Hivestack to expand its workforce both in its Montreal headquarters as well […]