Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham  who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

Coastal Carolina Fair

Rating: 5 (great)

• Excellent use of both the medium and the structure!
• The extension helps draws the eye into the selling message while the bright colors hold onto the target audience by the retinas.
• The word count is low, making it a quick read of pertinent information.
• Overall, the selling message makes the viewer smile and remember it. This ad earns a 5 (great).

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