Here’s a table of US Out of Home revenues for the past 28 years compared with the change in the US GDP. The results: Out of Home has been a GDP business since 1990. US Out of Home revenues grew 4.1%/year for the past 38 years versus 4.5% growth in […]
Here’s a table which shows the momentum US out of home generated in the fourth quarter of 2018. US out of home revenues grew almost twice as fast as the US economy during the fourth quarter of 2018. US out of home revenues grew faster than the US economy for […]
March 7, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 4.5 percent in 2018 compared to the previous year, accounting for $8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). OOH spend was up 7.2 percent in the fourth quarter […]
Good news and bad news in the third quarter 2017 US out of home revenue figures which OAAA released last week. The good news: US out of home revenue growth has accelerated. Out of home revenues grew 1.9% during the third quarter of 2017, up from only 0.30% during the […]
US Out of home revenues grew in line with US nominal GDP during 2016. A look at the last four quarters, however, shows that US out of home revenues growth lagged GDP during the last 6 months of 2016. Insider will be watching the next couple quarters to see if […]
The US out of home business is growing at the rate of the US economy. Yesterday’s OAAA revenue release showed that US Out of home grew 3.1% during 2016 just a little bit below the 3.5% growth in Nominal GDP. Insider uses nominal GDP rather than real US GDP because […]
March 8, 2017 (Washington, DC) – Out of home (OOH) advertising revenue rose 3.1 percent in 2016 compared to the previous year, accounting for $7.6 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). OOH spend was up 2.7 percent in the fourth quarter, compared to […]
JCDecaux released 2016 revenue figures. Street Furniture growing 5%. Transit growing 2% at pace with economy. Billboards up 1% so underperforming economy. US flat. UK Booming. Here are the charts. [wpforms id=”9787″]
By Steve Nicklin, Vice President of Marketing, OAAA. OOH is poised to record yet another quarter of growth to close out 2016, which will mark the industry’s 27th consecutive quarter of growth. Other than digital media, no other form of media comes anywhere near such a consistent, solid record. 2017 […]
US out of home revenues grew 2% during the third quarter of 2016. This is down from the growth rate of the three previous quarters. Out of home growth trailed the US economy in the third quarter. Out of home, however, grew twice as fast as US GDP over the […]
