The roadside billboard business has put covid in the rear view mirror. Street furniture and transit are recovering but still down. Place-based lags. That’s apparent when you parse the US out of home industry by format as reported by the OAAA. This chart shows the third quarter 2021 performance of […]
How is the US out of home industry recovering from covid? Billboard Insider compiled this chart comparing the change in public company US out of home revenues over the past year against the change in US out of home industry revenues compiled by the OAAA. We added a column for […]
JCDecaux announced revenues for 2020. It wasn’t pretty. Revenues down 41% for the full years and 38% for the fourth quarter. This is one company that won’t see a rebound until the later half of next year when covid is brought under control and people start riding transit again. Here’s […]
If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]
Magna Global’s released the Sept 2020 Ad forecast update this week. Magna US out of home revenues will be down 22% for the first half of 2020, 18% for the full year 2020 and up 4% for 2021. Here’s the table. Some interesting things in the forecast. Covid has had […]
August 24, 2020 (Washington, DC) – Out of home (OOH) advertising revenue decreased 45 percent in the second quarter of 2020 compared to the previous year, accounting for $1.48 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). For the first half of the year, […]
Most out of home companies tell Billboard Insider revenues have begun to recover from Covid-19 lows. This is verified by Insider’s experience. Here are cash collections and billings compared to a January 2020 baseline for Insider’s Indiana and Minnesota out of home plant. Percent Change in Collections and Revenue Versus […]
JCDecaux released 2019 revenue figures last week. One more and one less. More total revenue. Total Revenue increased 1.3% in 4Q 2019 as an increase in street furniture revenue offset declines in transport and billboard revenue. Less Organic Revenue. Organic revenues, excluding acquisitions/divestitures and FX declined 1.5% during the fourth quarter […]
Global out-of-home (OOH) advertising revenues, including all digital, traditional and ambient media platforms, increased an estimated 7.5% to $55.99 billion in 2018, the fastest growth rate in 11 years, according to new research from PQ Media. Key industry growth drivers included an increase in live ad-supported updates during major global […]
August 21, 2019 (Washington, DC) – Out of home (OOH) advertising revenue rose 7.7 percent in the second quarter of 2019 compared to the previous year, accounting for $2.69 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Year-to-date 2019 the OOH industry is […]
