Magna Global has issued its USA ad revenue forecast for 2015-2017. Here’s a summary of the findings. Outdoor will grow by 3.3% in 2016 and 2.9% in 2017. This is well in excess of US GDP which grew 0.8% per annum in the first quarter of 2016 and 1.4% per […]
US outdoor revenue has recovered from the great recession and reached a new high according to the OAAA. A couple things stand out from the March 2016 OAAA revenue release. US outdoor revenues grew at a robust 5.8% rate during the fourth quarter to finish up 4.6% to $7.3 […]
