OOH continued its record-breaking momentum in Q1 2026, generating an all-time first quarter high of $2.12 billion in revenue. Extending OOH’s growth streak to 20 consecutive quarters, revenue increased 7.1% compared to the same quarter last year. The strong quarterly performance builds on OOH’s record-setting $9.46 billion in revenue in 2025 […]
WASHINGTON, March 17, 2026 (GLOBE NEWSWIRE) — Out of home (OOH) advertising revenue reached a record $9.46 billion in 2025, marking 3.6% year-over-year growth and extending the industry’s growth to 19 consecutive quarters, according to newly released data from the Out of Home Advertising Association of America (OAAA). Momentum accelerated […]
The US out of home industry grew faster than the US economy and faster than inflation during the third quarter of 2025. US out of home revenues increased 4.5% compared to projected growth of 3.5% of the US nominal gross domestic product and 2.9% for US inflation. This marks […]
August 27, 2025 (Washington, DC) – Out of home (OOH) advertising revenue grew 3% in the second quarter of 2025, reaching $2.86 billion, according to the Out of Home Advertising Association of America (OAAA). The Q2 performance boosted OOH year-to-date (YTD) growth to 2.6%. “OOH mirrors the cultural and social […]
An eastern out of home exec writes Billboard Insider that revenue growth is a better metric than display face growth after reading Independent Out of Home Companies Grew Faces by 4% in 2025: Interesting to see the independents growing… face count is a measurement that really isn’t in play for […]
Let’s unpack the OAAA 1Q 2025 revenue release. Two observations. Transit and street furniture are recovering from covid woes US out of home revenues grew 2% during the first quarter of 2025. Street furniture lead the way with an 8.8% increase, followed by transit up 3.9% and billboards up 1.6%. […]
WASHINGTON, D.C. MARCH 6, 2025 – Out of home (OOH) advertising revenue surpassed $9.1 billion in 2024, a 4.5% increase from the previous year, according to newly released data from the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. This is […]
The US out of home industry grew in excess of inflation and about as fast as the US economy during the third quarter of 2024. Take a look at this table in which we compare US out of home revenue growth for the past 8 financial quarters against the change […]
Washington, DC — Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest third-quarter volume ever for OOH, placing […]
August 20, 2024 (Washington, DC) – Out of home (OOH) advertising revenue increased 3.4% in the second quarter of 2024 compared to the previous year, accounting for $2.78 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). This marks the highest quarterly volume ever […]
