Insider runs a 55-face billboard plant and watches every penny. One of the best investments he makes each year is his membership in OAAA. Here are four reasons why. Legal Advocacy In October 2017, the US Supreme Court ended Scenic America’s four-year legal attack on digital billboards. Guess who organized the […]
Myron Laible is a busy guy. In addition to serving as Vice President, State, Local, and Regulatory Affairs for OAAA, Laible is an officer of the Foundation of Outdoor Advertising Research and Education (FOARE). Insider talked with Laible this week to get an update on the foundation’s activities. Myron, when […]
Ten students have been selected by the Foundation for Outdoor Advertising Research and Education (FOARE) to receive scholarships for the 2017-2018 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the OOH advertising industry family along with other students pursuing a […]
Elias Flores, who is studying city and metropolitan planning at the University of Utah, and Mollie Picha, who is studying community and regional planning at the University of Texas at Austin, have been selected to receive the 2017-2018 Reagan Family Scholarship Endowment. The Reagan Family Scholarship Endowment was established with […]
The out of home (OOH) advertising industry honored seven industry leaders with its most esteemed awards. Reagan Outdoor Advertising Chairman William Reagan was presented with the highest honor, the Myles Standish Distinguished Achievement Award of Excellence, at the 2017 OAAA\Geopath National Convention + Expo. An active leader in the OOH […]
The Foundation for Outdoor Advertising Research & Education (FOARE) has completed a successful fundraising campaign for its Fiscal Year 2016 program with donations totaling $252,150. Of this total, more than $202,000 is dedicated to the FOARE general fund and $50,000 is a direct contribution by the Ron & Nancy Fletcher […]
OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and […]
What institution has contributed over $2 million towards critical outdoor industry research and to academic scholarships over the past decade? The Foundation for Advertising Research and Education (“FOARE”). FOARE is a private, non-profit 501(c)3 foundation which is administered by the OAAA. Insider talked with the OAAA’s Myron Laible about FOARE. […]
