Grace Outdoor’s Hal Stevenson has learned a thing or two about finding new sites during 30-plus years in the out of home business. Here’s what he told Insider on this week’s Billboard Insider Podcast. On Finding New Sites You’ve got to start with politics. You’ve got to understand the way […]
Joni Schmeichel and Chaz Fuhrman talk about digital billboards on the most recent edition of the Daktronics Experience podcast. Some of the highlights. On the difference between static and digital billboard advertising The main question that comes up is why would you purchase an ad spot on a digital versus […]
“Probably the most popular sign in all of downtown is at SAP center. You’ve got the digital kiosk there, billboard, flashing information, color, excitement, it’s always like art.” That’s a quote from the head of the San Jose Downtown association in an article on San Jose’s plan to replace old […]
Last week Insider asked for reader feedback on refurbishing 10 year old digital billboards. New South Outdoor Owner Neil Bell shares his experience. Neil what digital billboards did you refurbish? I just replaced two 11-year-old Watchfire units with their “Reface” program. It was a great experience. They swapped out the […]
Here’s a selection of OUTFRONT Media CEO Jeremy Male’s comments at the Oppenheimer Technology, Internet and Communications Conference on August 7, 2019. On the MTA rollout At this time last year we only had a handful of signs on the MTA and now we’ve got over 3,000…We’re building out 50,000 […]
On Monday Insider wrote about Watkins Outdoor’s installation of a 22’5″ by 36’5″ billboard in Missouri. Daktronics manufactured the sign. Insider asked Daktronics project manager Doug Stearns to talk about the project. Give us an overview of Daktronics relationship with Watkins Outdoor Watkins Outdoor has been buying digital billboards from […]
MONTREAL, Canada and New York, NY — August 6, 2019 — Broadsign, the leading digital out-of-home (DOOH) marketing platform for media owners and Place Exchange, the only true programmatic exchange for out-of-home and place-based media, announced an integration to enable digital buyers to transact DOOH programmatically as a simple add-on to existing digital media […]
Fox4kc.com and 41KSHB report that Kansas City is considering a zoning ordinance 190514 to permit new digital billboards. The city has had a ban on digital billboards since 2007. Yesterday the planning commission held a hearing on the issue. The proposal includes the following: A 7:1 takedown ratio. 7 […]
Patriot Ledger and CBS Boston say Weymouth residents are objecting to a three sided digital billboard along Route 3 on the grounds that it is too bright. The board’s owner Cove Outdoor advertising has offered to install light blocking technology or to lower the billboard but the residents want the […]
EMarketer did a 17 minute interview with Lauren Fisher titled Why the Next Wave of Digital Billboard Ads Will Be Automated. A couple snippets caught Insider’s attention. Why interest in automated ads now? The mobile piece is really key here…One thing that mobile and out of home have in common…is […]
