The Columbian reports that the Clark County, Washington transit agency C-Tran has voted to terminate a contract for bus advertising with Lamar. The program was projected to generate $857,000 for 2017-2018. “We’re putting an emphasis on the C-tran brand” said a C-Tran spokesman. The decision to cancel the program comes after an […]
Did you know? George Dempster, the inventor of the first garbage dumpster, was born in Knoxville. When it hosted the World Fair in 1982, Knoxville was the smallest city to ever do so. This week’s Geopath Market Spotlight focuses on the Knoxville DMA. Infographics for the top DMAs and much […]
McDonalds is running a unique roadside campaign in the UK. The campaign targets the evening commute. The creative changes based on the speed of traffic. During fast free flowing traffic tantalizing shots of McDonald’s well-loved burgers, fries and shakes are features. When congestion levels rise and traffic slows, the creative […]
Here are the highlights from Lamar’s 3rd quarter 2017 earnings release and the Seeking Alpha earnings call transcript. Revenues increased 3.1% to $399 million due to the impact of acquisitions. Organic revenues grew 1%. National revenues were up 4.5%. Local revenues were flat. CEO Sean Reilly pointed out on the call […]
Here are the highlights from yesterday’s Outfront earnings release and seeking alpha earnings call transcript. Revenues increased 2.5% to $392 million during the 3rd quarter of 2017. Organic revenues (excluding acquisitions) increased 1%. US revenue was up 1.8%. Outfront took a reduction in revenue of $1.5 million during the quarter […]
Chris Cowlbeck, General Manager of the IBOUSA announced the hiring of Scot McArtor, who will focus on developing new markets for its substantial and ever-growing network of independent billboard operators. Scot will oversee the expansion of the IBO Cooperative Marketing platform and bring seasoned out-of-home experience to the team that […]
Landmark Infrastructure acquired 13 more out of home advertising sites during the 3rd quarter of 2017 (3 months ended September 30, 2017). Here are the results from the third quarter earnings release and Seeking Alpha earnings transcript. Revenues and net income totaled $13.5 million and $1.9 million, respectively, during the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s board is […]
Company: RAM Billboards Markets: Indiana Headquarters: 1955 West Lancaster Street, Bluffton, IN 46714 Phone: 260-273-7456 Email: ads@rambillboards.com Ram Billboards operates a 14 face billboard plant around Bluffton, Indiana. One of the faces is digital. [wpforms id=”9787″] Paid Advertisement
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
