Author: billboardinsider

Out of Home is Cheaper Than Facebook

By Josh Lawton, Abraxas Technology If I were to ask you what is a cheaper advertising medium than Facebook, you might say Adwords. Maybe you’d say Twitter. But I guarantee you, that the vast majority of everybody reading this article would not say Out of Home, i.e. Billboards. Now I […]

Landmark’s Marketing Strategy

Landmark Infrastructure buys of home advertising ground leases.  Insider knows someone in the billboard business who owns land under billboards through a separate company.  Insider reviewed the landowner’s Landmark Infrastructure file and here are the results: Landmark aggressively contacts landlords.  Landmark has approached the landowner 19 times in the past three […]

Geopath Market Spotlight: Salt Lake City

Did you know: Salt Lake city is home to the world’s first and only ski-in/ski-out distillery? Salt Lake City was home to the world first KFC restaurant franchise in 1952. This week’s Geopath Market Spotlight focuses on the Salt Lake City DMA. Infographics for the top DMAs and much more […]

Company of the Day: Waverly Media

Company:  Waverly Media Market:  Florida Headquarters:  4188 Dairy Ct, Suite D, Port Orange, Florida  32127 Phone: 386-322-3600 Waverly Media is a 20 year old company which operates a bus bench advertising business in Pasco County, Florida with coverage in: Deltona Deland Edgewater Holly Hill Port Orange [wpforms id=”9787″] Paid Advertisement

Billboards Highlight Female Execs at CES 2018

  The Female Quotient, an organization to advance gender equality in the workplace, used digital billboards in Las Vegas to highlight the leadership strengths of female executives participating at January’s CES 2018. Clear Channel Outdoor’s Director of Corporate Communications Rainbow Kirby Stearns made the big screen with “My leadership strength […]

Paul Wright on the tax law and billboard values.

SignValue’s Paul Wright is an expert in valuing out of home advertising companies.  Insider asked Wright for an update on billboard values. With the changes in income tax law coming in 2018, do you anticipate a shift in focus to property valuations? We are cautiously optimistic that the dramatic reductions […]

Billboard Movie Wins More Awards

“Three Billboards Outside Ebbing, Missouri” won three top awards January 21 from the Screen Actors Guild (SAG) for best cast, actress, and actor in a supporting role. The film also won four Golden Globes (January 7) and three Critics’ Choice Awards (January 11). The film was nominated for nine Academy […]

Messimer-Henley on the Best and Worst Times to Prospect

Insider ran into articles in The Balance and on Hubspot which suggest the following: (1) Tuesday, Wednesday and Friday are the best days to prospect.  Monday, everyone is organizing for the week.  Thursday everyone is racing to finish projects due on Friday. (2)  The best time to call if you […]

Company of the Day: WC Media

Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email:  info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa.  Insider interviewed Nick Giacomini. How did WC Media get started in the billboard industry? Around 1996, shortly after college, my […]

Billboard Insider Obituary: David Root 1950-2018

The Toledo Blade reports the death of David Leigh Root, the chief executive of Toledo based Root Outdoor at age 67.  The family-owned company operated 2,000 billboards on highways in northwest and north-central Ohio before it was sold to Lamar in the mid-2000’s.  David Leigh Root took over the business […]