by Kerry Yoakum, Vice President of Government Affairs, OAAA. (Kerry Yoakum, an attorney at OAAA, takes a look at Scenic America’s lawsuit against digital billboards from a unique perspective: as a former state regulator. Yoakum recalls the introduction of digital technology into the marketplace and what led up to the […]
Mass Transit Magazine has an article by Intersection’s Jeff Maki on Intersection’s partnership with transit authorities to use digital displays in MTA subway stations for interactive wayfinding and to provide arrival information. Location based advertising is coming to transit ads as well as conventional billboards. The Times of London has […]
Eddy Carrolan and Softsigns have been at it again with a great 3D halloween project. The skeleton hands were produced Clear Channel Outdoor’s Orlando office to promote Universal Studio’s Halloween Horror nights. Each skeleton hand was 12ft tall x 6ft wide. This was a patented 3D “all in one” […]
Lind Media is one of those creative, quality, family-owned firms which makes Insider proud to be in the out of home business. Lind operates over 1,400 billboards in 27 Ohio and Indiana counties and has been growing with the acquisition. Insider featured Lind as Company of the Day on July […]
Billboard Insider Classifieds work: “We have written new insurance business as a result of our ad in Billboard Insider.” Stu Lee, Bassler Insurance “When thinking as to how best to get the word out of our available position we thought of Billboard Insider. We are glad we did. The cost […]
“A study by Zenith Optimedia found that people are exposed to OOH for 107.2 minutes each day. meanwhile a Microsoft Corp. study found that a goldfish has an attention span of nine seconds while a human’s is only eight! What does this mean for communicators? To deliver a message effectively, […]
Roy Park, Jr., the owner of Park Outdoor, is the author of Sons in the Shadow, an unflinching chronicle of his time working for his father Roy Park Sr at Park Communications as well has his subsequent experience buying Park Outdoor from his dad. Insider recommends the book for those […]
One of the overlooked stories of the Trump Administration has been the absence of regulatory activity impacting out of home companies, or other industries for that matter. The reason is Executive order 13771. The order was issued on January 30, 2017. Here are the key points: Any executive department or […]
WBUR has a post on how the University of Maine is buying billboards to advertise that it is discounting out of state tuition for students who meet certain academic standards. NJ.com reports that Kean University is spending $303,000 on 10 strategically placed billboards in New Jersey, Delaware and Philadelphia to […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier outdoor operates a billboard plant in Missouri and Kansas. The signs are clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent Porlier. Insider talked with […]
