Insider is running a series of columns in which out of home leaders give their predictions for 2019. We’ve previously heard from Vistar’s Michael Provenzano and OUTFRONT Media’s Jodi Senese. Today we hear from Chris Cowlbeck the General Manager of the Independent Billboard Operators USA. We at the IBOUSA headquarters […]
Author: billboardinsider
Rate This Board by Greg Callaham
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Today’s rating is provided […]
Company of the Day: M&S Signs
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]
Fairway Rumors
The Fairway sale has been through multiple rounds of bidding. Expect an announcement soon. Scarcely a day goes by without Insider hearing some new rumor. Here’s the latest. The sale will occur in geographic clusters. Lamar will buy one or more of the pieces. Wouldn’t be surprised if this includes […]
Andrea Messimer Henley on Personal Branding and OOH
Earlier this week Andrea Messimer Henley, Director of New Business Development and Marketing at Circle Graphics, wrote about the importance of developing a personal brand to assist your OOH sales efforts. A reader asked the following question: Do you have separate social media profiles for personal vs. business? Yes, I […]
Company of the Day: Look Billboards
Company: Look Billboards Market: Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24. Chris Cowlbeck is the General […]
Dick Estus on 60 years in OOH
Dick Estus has built and sold hundreds of billboards in the course of a 60 year career in the out of home business. He currently owns 1 digital billboard and 2 static billboards in Savannah Georgia. Estus was recently featured as the 300th independent digital billboard customer of Formetco. Insider […]
Clear Channel Wins San Diego Airport Contract
San Diego, CA – – Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO) (NYSE: CCO), an indirect subsidiary of iHeartMedia Inc., today announced it won a 10-year contract with San Diego International Airport (SAN) to provide brands with innovative advertising solutions. The new partnership began Nov. […]
Jodi Senese on what ads work and what ads don’t and what to expect in 2019
Jodi Senese is the Chief Marketing Officer at OUTFRONT Media. She began her career with the New York Subways Advertising and joined OUTFRONT (then TDI) in 1990. Jodi oversees all aspects of marketing including research, advertising, and creative services and is integral in developing new business strategies for OUTFRONT Media. […]
Daily Billboard’s Three of a Kind: Going Live
For this month’s Daily Billboard Blog ‘3 of a kind’ we’re shining a spotlight on billboards that have magically come to life to catch the eye of passersby by with a living spectacle that’s very PR friendly. The first festive example is for the 2011 computer-animated movie Arthur Christmas, which had this […]
























