Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
OAAA President and CEO Nancy Fletcher gave an outstanding speech titled An Overview of OOH and Technology at last week’s IBOUSA conference. Her speech is a must read for anyone interested in out of home and tech and what the OAAA is doing to help OOH transition to the future. […]
By Kym Frank, President, Geopath I spend a lot of time on the road visiting with Geopath members in markets large and small across the country. Just last week, I was in Chicago, grabbing coffee with a media operator who asked me, “Why would you want to spend time with […]
Company: Highway Displays Outdoor Market: New York Headquarters: 404 Maple Street, Poughkeepsie, NY 12601 Phone: 845-452-2121 Email: info@highwaydisplays.com Highway Outdoor has over 420 static and digital billboards in the mid-Hudson valley. The company was founded by Louis Schwartz, a Hungarian immigrant in 1918. The company has 15 employees. Sandra Schwartz […]
In addition to being one of the nicest people you’ll ever meet, Billboards Etc President Rebecca Thurman is a travel fan. She writes: “I am huge traveler! Anytime I can step away from the billboard business I will always find a trip my son and I can go on. While I […]
Evan Metrock of Billboard Alerts gave an update of the company’s direct mail out of home marketing service yesterday at the IBOUSA conference. The Product. Billboard alerts allows you to send out 4X6 postcards to market a billboard (latitude and longitude) to directionally oriented businesses within a certain number of […]
George Ivie, CEO and Executive Director of the Media Rating Council (MRC), presented how his Industry self-regulatory organization moved to developing audience measurement standards and best practices for data used in decision making for advertisement placement in the OOH Industry at the bi-annual conference of IBOUSA Associates yesterday in Columbus […]
Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA 30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty faces in Georgia including a double sided trivision in Winder, two-sided digital billboards in Buford and Norcross and a double sided static billboard in Norcross. The company is run by Billy Harvin. Billy, […]
Outfront CEO Jeremy Male was upbeat in remarks at last week’s Goldman Sachs Communicopia Conference. You can access his recording at the Outfront Website. Here are the highlights: On the need to improve the out of home buying process At the moment if you want to buy a billboard from […]
Jock Gibb, VP of Sales for Formetco, announced a partnership with Marshal Safety to deliver bulk pricing discounts for safety equipment for all IBOUSA Associates in Columbus OH today. “The portal will give the Independents a combined buying power that is equivalent to that of much larger companies,” said Gibb. […]
