Insider sat down with YESCO Outdoor Media President Pat O’Donnell at the IBOUSA show last week. O’Donnell has 35 years experience in the out of home business. O’Donnell sits on the boards of the OAAA and Geopath and was inducted into the OAAA Hall of Fame last year. There’s this […]
Author: billboardinsider
Why You Need a Firewall
Insider typed in the URL for a large out of home advertising company yesterday and got this. Hackers hijacked the website. Imagine the damage to your out of home company if customers or prospects visit your website and are hijacked somewhere else where their personal information is stolen or malware […]
Company of the Day: Herring Outdoor
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. […]
Rothfelder on Vaping Billboard Ads
By Richard Rothfelder, Rothfelder and Falick At last week’s IBOUSA conference in Columbus, I presented a power point on “Objectionable or Defamatory Messages Displayed on Billboards: What the Operator Can Refuse to Display, and How He Can Protect Himself.” In general, I reported that the operator of a privately owned […]
OOH’s new ad campaign: Get Out of Home
September 25, 2018, NEW YORK – The out of home (OOH) industry, led by the Outdoor Advertising Association of America (OAAA), today launched a new campaign to inspire and excite the ad industry about OOH’s power, value, and significance in today’s digital world. The “Get Out of Home” campaign, created […]
Christian Aid Ministries spends $4.4 million annually on billboards.
Dwayne Stoltzfus, the Billboard Department Manager at Christian Aid Ministries talked about the Berlin, Ohio non-profit’s billboard program at last week’s IBOUSA show. Here are the highlights of Dwayne’s talk On The Organization “Christian Aid Ministries is an Ohio-headquartered nonprofit organization started in 1981. We want to connect people who want […]
Zampatti: “Billboards and barter work well together.”
Yesterday Insider wrote an article on how Ashby St uses barter to trade advertising time for goods and services. In addition to conducting your own trade with individual companies, you can use a barter exchange to facilitate trade. Insider talked with Ric Zampatti, CEO of The Barter Company, a 22 […]
Company of the Day: Hometown Outdoor
Company: Hometown Outdoor Markets: Indiana Address: PO Box 1068 Muncie, IN 47308 Phone: 765-713-6677 Email: hometown618@comcast.net Hometown Outdoor operates a plant of 10 by 32 and 10 by 24 static billboards around Muncie, Indiana. Gary Dragoo is the company’s President. [wpforms id=”9787″] Paid Advertisement
Whit Weeks on Barter
Whit Weeks, Vice President and General Manager of Ashby Street Outdoor talked about how to trade out of home advertising space for services at last week’s IBOUSA show. This is also known as barter. On how Ashby Street uses trade We prefer cash contracts first but will use trade. All […]
East West Outdoor Sells To Lamar
Insider has heard from multiple sources that East-West Outdoor has sold to Lamar Advertising. East West Media was started in 2001 by Bobby Mizer. East-West was family owned with 5 Mizer’s active in the business: Bobby (founder), Brad (President), Charlie (Account Executive), Sam (Operations Manager) and Sarah (Secretary). East-West owned […]
























