Author: billboardinsider

Rothfelder on the PA Tax Decision

The  Chichester School District, et al opinion from the Commonwealth Court of Pennsylvania reported in the January 4 edition of Billboard Insider illustrates the appraisal issues for billboards and the land on which they are situated in two different contexts, namely for ad valorem taxes vs condemnation. This Pennsylvania case […]

OAAA’s 2018 Annual Report

The OAAA has issued its 2018 annual report.  Insider urges you to read it in it’s entirety to to review the successes of 2018 and to identify the important issues for 2019. The OAAA effectively defended the industry’s interests in court and before legislative bodies in numerous ways: filing a […]

Lamar wins 10 year San Antonio Airport Contract

Baton Rouge, LA – January 8, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, today announced that Lamar Airport Advertising has been awarded a 10-year contract to upgrade and manage all advertising signage at the San Antonio International Airport (SAT). Lamar […]

Company of the Day: Mahalo Marketing

Company: Mahalo Marketing Headquarters: 4005 Nine McFarland Dr, Suite 200, Alpharetta, GA  30004 Phone: 404-681-9700 Email: sjones@mahalomarketinginc.com Mahalo Marketing, Inc. acquires, develops and manages outdoor advertising assets in and around Atlanta, Georgia.  The firm is a member of the OAAA, Geopath and the Outdoor Advertising Association of Georgia.  Mahalo Marketing was started in 1994 […]

Buying Stock Versus Buying Assets

Insider noticed  Lamar bought stock when it purchased certain Fairway Outdoor assets in December. Sellers like to sell stock rather than assets because they get better tax treatment and the transaction is easier.   Buying stock is OK for a big public out of home company but Insider recommends against small out of […]

GEFT sues Anderson, IN

GEFT has sued another Indiana city.  This time it’s Anderson, Indiana.  The Pharos Tribune reports that GEFT has sued Anderson, alleging first amendment violations after Anderson denied a permit for a digital billboard along Interstate 69 in the Flagship Enterprise Center. GETF won a lawsuit against Indianapolis in 2016 and has […]

Departure Media wins Norfolk Airport

Norfolk, VA– –Departure Media, an exclusive airport media agency, announced today that it has signed a new five-year partnership with the Norfolk International Airport.  Plans are underway to implement a state-of-the-art advertising concession reaching all 3.4 million passengers who pass through the airport annually. DMI was chosen over Clear Channel […]

Shimmin on Digital Billboard Security

Insider heard reports this week that a digital billboard in the northwest got hacked.   We asked Formetco’s Jim Shimmin to talk about digital billboard security. Jim, how do Independent Billboard Operators protect their digital billboards from being hacked? The two most important things are Network Security and Password Security. Network […]

Rate This Board By Out of Home Creative

Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great).  Then the designer recommends how to improve the ad.  This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]

Company of the Day: MV Outdoor

Company: Marin Ventures Outdoor Markets: California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA  94010 Phone: 650-343-4789 Email: information@marinventuresllc.com Marin Ventures is a privately held outdoor advertising company which owns signs in California.  The company’s trade name is MV Outdoor.  The company is run by Grant Leschin.  What’s new since we talked last Grant? We had […]