The bond rating document for the Adams $505 million debt issue tells you four things about Adams and Fairway’s operations. The billboards which are pledged as collateral for the debt issue do not constitute all of Adams and Fairways billboards but are a large enough sample to provide insights into […]
Author: billboardinsider
Cincinnati Repeals Billboard Fee Hike
Cincinnati’s City Council voted to repeal its recent, significant increase in billboard fees. The unanimous vote to scrap the fee increase occurred October 10 in open session of the council that was live-streamed on the city’s website. Norton Outdoor and Lamar Advertising had challenged the fee increase in court, along […]
Out of Home Projected To Grow 2.4% in 2019
Magna has issued an updated advertising forecast for 2019 and 2020. The good news: Magna has revised projected OOH growth upward by 0.5% in 2019. OOH is the only form of traditional media which is growing. Magna projects out of home revenue growth of 2.4% in 2019 and 2.5% in […]
Geopath Market Spotlight: Milwaukee
Did you know: The Milwaukee Wave, the city’s professional indoor soccer team, is the oldest soccer club in the country, operating in the city continuously since 1984. The US Bank Center in downtown Milwaukee is the tallest building in the state, standing 601 feet. This week’s Geopath Market Spotlight focuses […]
Company of the Day: Iconic Sign Group
Company: Iconic Sign Group Market: Texas Headquarters: 1826 SPID, Suite B, Corpus Christi, TX 78416 Phone: 361-883-7446 Email: info@iconicsg.com Iconic sign Group is a family business which was started in 1935. The company designs, installs and maintains on and off premise signs and vehicle wraps. In addition the company operates […]
George Ivie on the Media Rating Council
You may not have heard about the Media Rating Council but that’s about to change because the Media Rating Council (“MRC”) is developing out of home measurement standards. Insider interviewed MRC CEO George Ivie. George, what is the MRC? The MRC is a non-profit industry association established in 1963 at […]
The Difference Between Selling and Marketing
Insider has a well-worn copy of Theodore Levitt’s The Marketing Imagination. Levitt contrasts selling with marketing: Selling Marketing Focus on Seller Focus on buyer. Wants to turn a product into cash Wants to satisfy the needs of the customer. One product Product clusters The best companies create and keep customers […]
Rate this Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer recommends how to improve the ad. This week’s rating is provided by Melody Roberts, an OBIE nominated billboard designer and founder […]
Tourism signs in New York State: What Did The Feds Agree To?
The feds and New York State announced resolution on September 28 to a long-running dispute over tourism-promotion signs on the right of way deemed illegal by the Federal Highway Administration (FHWA). Neither side offered much detail about the agreement, other than FHWA would rescind its $14 million penalty against the […]
Company of the Day: iLevel Digital
Company: iLevel Digital Markets: Minnesota, North Dakota Headquarters: 308 2nd Avenue, Grand Forks, North Dakota 58203 Phone: 701-738-4998 Email: info@ileveldigital.com iLevdel digital operates a billboard plant which includes 9 structures with 15 faces in Minnesota and North Dakota. 11 of the faces are digital. The plant is located in Hawnkinson, […]
