Yesterday digital out of home marketing platform provider Broadsign announced that T-Rex Property AB released Broadsign and Broadsign’s clients, from the T-Rex industry-wide patent infringement campaign. In response, Broadsign has agreed to dismiss its counter lawsuit against T-Rex. Insider talked with Broadsign CEO Burr Smith Burr, congrats on the settlement. […]
Author: billboardinsider
Huntington Outdoor Seeks GM
Huntington Outdoor has grown from 300 to 550 faces over the next year. The company is seeking a GM/Sales manager for its Greenville, OH headquarters to take everything to the next level. Insider talked with Jena Powell, Huntington’s VP of Sales and Marketing and a newly elected member of the Ohio […]
Company of the Day: Mile High Outdoor
Company: Mile High Outdoor Market: Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO 80112. Phone: 303-783-4000. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns 400 billboard faces, including 12 digital faces in the Denver Metro area and the state of Colorado. Mile His is also involved in the Pacific […]
T-Rex Settles with Broadsign and Broadsign’s Clients
Insider’s take: Next time you see Broadsign’s CEO Burr Smith at a convention you need to buy him a drink. Broadsign was the only digital sign company to fight back after TRex started suing out of home companies claiming patent infringement. Insider thinks that it’s more than a coincidence that […]
Digiday Live: “All Direct to Consumer companies have to do subway ads.”
Julie Hansen, CEO-US for Babbel (a language learning app), did a Digiday Live podcast in which Hansen and the Digiday interviewer said nice things about subway advertising. Good news for Outfront and its pending installation of 50,000 smartscreens in New York City. Hansen: In New York all we do is marketing […]
Geopath Market Spotlight: Oklahoma City
Did you know: Oklahoma City is the largest city in the State of Oklahoma, boasting a metro population of more than 1.3 million people. The state capitol building in Oklahoma City is the only capitol in the nation with a working oil well on its grounds. This week’s Geopath Market […]
Billboards and Other Businesses
The vast majority of the 525 out of home companies in Insider’s database are independently owned and operated. When does it make sense for an out of home company to be part of another business? Here are Insider’s thoughts. A sign company owns billboards (excellent business case) Examples: Astro Signs, […]
Company of the Day: Millenium Outdoor
Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX Phone: 844-842-8664 Email: administrator@milleniumads.net Millennium Outdoor Advertising operates an outdoor plant in east Texas. John Walton founded the company in 1991. Walton died in 2016. [wpforms id=”9787″] Paid Advertisement
iHeart’s Bob Pittman on benefits of splitting radio and out of home.
iHeart’s CEO Bob Pittman has newfound skepticism about the synergies of owning radio and out of home. Here’s a snippet of Pittman’s 5 minute Bloomberg Markets interview. He had these comments: “…splitting the outdoor company from the iHeart Media segment, which is primarily audio, allows us to align the company’s […]
Daily Billboard 3 of a Kind – Hitting the Bullseye
Happy New Year! For this January edition of Daily Billboard Blog’s ‘3 of a kind’ we have three examples of billboard creatives hitting the bullseye quite literally. The first example is a special installation for the debut season of The CW’s Arrow show spied above the Sunset Strip’s Whisky A Go-Go […]
























