Author: billboardinsider

New Tradition Buys 10 Premium Displays from Pearl Media

NEW YORK, NY – February 22, 2022 – New Tradition, an independent out-of-home media company, announces the acquisition of 10 advertising displays from Pearl Media.  The assets include signage in Los Angeles’ popular Hollywood and Vine district, a high-profile billboard on 37th Street and 8th Avenue in New York, and more. These signs complement New Tradition’s existing roster of urban core, iconic signage across LA, New York, and other city centers covering the […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Lamar Inks 10 Year Agreement to Expand Denver RTD Digitals

Baton Rouge, LA – February 22, 2022 –Lamar Advertising, one of the largest outdoor advertising companies in the world, today announced that the company has secured a 10-year System Advertising Program contract, with additional options through 2042, with Denver’s Regional Transportation District (RTD). RTD operates and maintains a mass transportation […]

One for the property owner, one for the OOH company and one surprise.

Age Advertising’s Andy Goodman writes for Billboard Insider on out of home leasing and development.  Andy’s last column was on lease terminations and keeping your options open.  Today Andy reviews three lease negotiations. Last week I worked on three separate property owner negotiations with their Lessee, the billboard company. I […]

Lamar Joins World Out of Home Organization

Lamar Advertising, one of the largest out-of-home advertising companies in the world, has joined the World Out of Home Organization (WOO). Founded in 1902, Lamar today operates more than 352,000 billboard, transit, airport and interstate logo displays in the United States and Canada, including the largest network of large-format digital […]

Milkmoney to sell Virtual Billboards in Paris Hilton’s Metaverse

Los Angeles, CA – February 18, 2022 – MilkMoney, the leading marketplace for out-of-home (OOH) media buying, today announced that it has entered into an exclusive partnership with Paris Hilton to manage, operate and sell billboard advertisements in Paris World’s Metaverse on Roblox.  Debuting as part of Paris Hilton’s first-ever virtual fashion week […]

Toronto WOOH Registration Open

16th February 2022 Registration is now open for the World Out of Home Organization in-person Global Congress in Toronto  Registration is now officially open for the World Out of Home Organization’s in-person Global Congress to be held in Toronto on May 25-27. This is WOO’s first in-person Congress since Dubai […]

Company of the Day: Good Outdoor

Company:  Good Billboards Markets: Mississippi, Alabama Email: info@goodbillboards.com Phone: 662-361-5807 Good Billboards operates a billboard plant in Mississippi and Alabama.  The company’s plant includes digital and static billboards.   The company was started in 2016.  Christian Good and Grey Land are the company’s Co-Founders. [wpforms id=”9787″] Paid Advertisement       […]

Doing the Right Thing … Even When it Hurts

Most of the time doing the right thing is good business.  But sometimes doing the right thing hurts.  On this week’s Billboard Insider podcast Justin Powell shared a situation where he did the right thing even though it cost. I knocked on the door of a business.  It was a […]