Magna reduced 2022 projected US advertising growth from 12% to 11% due to uncertainty caused by the Ukraine war.  US out of home is projected to grow 11% in line with the total ad market.   The sports betting, finance and streaming sectors will boost out of home as along with mid-term political advertising.  Cinema advertising will grow by 168% as movie audiences return following the lifting of covid restrictions.

Source: Magna Advertising Forecast Spring Update (March 2022)

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