Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Greg Callaham  who has over 30 years of experience in outdoor advertising design. Insider has used and endorses Callaham’s services.

We Know Bald

Rating: 4 (very good)

• This ad features a terrific play on words and projects an air of self-deprecating friendliness. For a target audience that may finds itself in a situation where they feel like they are paying too much for a must-have product, such friendliness can be both inviting and soothing. The good-natured humor makes the ad more memorable.
• A prominent logo instantly tells prospects know where to go to replace their bald tires.
• The Nappanee reference not only lets those residents know about a new tires store option, but also informs other locals this business is expanding and must be a legitimate tire option to consider.
• High contrast and bright colors draw the eye while large text easily communicates the selling message.
• This ad earns a 4 (very good).

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