Author: billboardinsider

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates billboards, digital signs and wallscapes in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities of Scranton Preparatory School.  The company’s owner Kevin […]

15 Tips from Three OOH Company Founders

Insider talks with lots of out of home company founders.  Here’s some of the best specific advice he’s heard on how to run an out of home company. John Arnold, Arnold Outdoor: Never build a double stack with a face taller than 8 feet.  It means you only need 1 […]

OAAA Releases Out of Home Measurement and Analytics Guide

Last summer, OAAA formed a Data Use and Analytics Working Group – comprised of both buy side and sell side representation – with the objective to accelerate out of home (OOH) industry-wide adoption of automated transactions at scale and to enhance OOH integrations seamlessly into the broader media ecosystem. Leading […]

Driverless Cars Won’t Eliminate Accidents

Remember predictions of an accident free driverless car future.  Not so fast says the Insurance Institute of Highway Safety.  The Institute predicts driverless cars may only stop one-third of all crashes.  A driverless car will be able to stop accidents due to drunk or distracted driving.  They may not be […]

Geopath Hosts Independent Operators Panel Friday

Geopath is sponsoring an independent out of home operators webinar Friday at noon easter time to discuss how to prepare for markets reopening. You can register for the panel by clicking this link. [wpforms id=”9787″] Paid Advertisement

Art Connects Us Exhibit Runs on 60 Clear Channel Minnesota Digitals

MINNEAPOLIS (June 9, 2020) — Hennepin Theatre Trust today announced that Art Connects Us, a digital public art installation, has been extended to continue through the end of August. The project is a partnership with Clear Channel Outdoor which features original artwork by Minnesota-based artists presenting images and messages of […]

Joe Mancino on Saving Money by Being Green

On yesterday’s Billboard Insider podcast GreenSigns CEO Joe Mancino gave tips for working with city hall.  Today he talks about the benefits of being green. Recycled steel and resin How we think when we’re actually doing business is what makes us green.  I’ll give you some examples…We’ve built many new […]

Inrix: Traffic Up to 88% of Normal

Personal travel increased to 88% of normal for the week ended June 5th 2020 according to the Inrix US National Traffic Volume Synopsis Issue #12. Some other highlights from the report. Fleet travel has improved to 98% of normal.  Make sure your truckstop clients know this. Ten States (Alabama, Alaska, […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]