Author: billboardinsider

Barry Cramer Jr. RIP

Barry Cramer Jr. died on March 8, 2022 at the too young age of 56 years following a five year battle with cancer.  You can read Barry Cramer’s obituary here. Barry started his career in radio after graduating from Middle Tennessee state in 1990.  Barry owned and operated multiple out […]

IRS Seeking Public Service Out of Home Ads

My name is Sherri Sales, and I am a Public Affairs Specialist for the Internal Revenue Service in the Tax Outreach, Partnership and Education Branch. I would like to discuss the possibility of Circle City Outdoor partnering with the Internal Revenue Service to issue a Nationwide public service announcement utilizing […]

Clinch Partners With OUTFRONT

NEW YORK, March 21, 2022 – Clinch, the “Personalization Everywhere” company that leads the industry in AI-driven omnichannel personalization and dynamic ad-serving, today announced it has partnered with OUTFRONT Media Inc. (NYSE:OUT) as its dynamic creative optimization (DCO) partner. Advertisers can now leverage Clinch’s industry-leading personalization platform to execute and […]

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face. […]

How To Highlight Your OOH Inventory

SignBird has been serving the industry in many ways and we believe our team can share with you a few tips on how to highlight your inventory! After all, our mission is to market for, and add value to every out-of-home company in the world! A billboard is only as […]

85% of Billboard Insider Readers Say Their OOH Company Has No Privacy Policy

Looks like a lot of Billboard Insider’s readers have some privacy work to do based on yesterday’s poll. 85% of our readers say their company has no privacy policy. Privacy hasn’t become an issue yet for our readers.  Only 15% of our readers have received an opt out request from […]

What To Do With Your Used Tri-visions

Billboard Insider gets many request from out of home execs who have converted tri-visions to digital and are looking to sell their old triv-isions.  We’ve found someone interested in purchasing used tri-visions, any condition, any location.   If you have a used tri-vision you’d like to sell contact Royal Forges: Royal […]

Sales Rep Productivity

What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company?  Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep.  Billboard Insider is surprised that OUTFRONT’s revenue per sales […]

Privacy Opt Outs – the Brave New World for Out of Home

  Billboard Insider gets 5-6 privacy opt out requests a week.  Is this the brave new world of privacy opt-outs?  Most requests come from Surf Shark, which has a privacy product called incogni.   Incogni must send out blanket opt out requests to as many websites as possible.  Billboard Insider has […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]