Most out of home companies tell Billboard Insider revenues have begun to recover from Covid-19 lows. This is verified by Insider’s experience. Here are cash collections and billings compared to a January 2020 baseline for Insider’s Indiana and Minnesota out of home plant. Percent Change in Collections and Revenue Versus […]
Paris, June 2nd 2020 – JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces today its partnership with S4M, the drive-to-store platform, enabling advertisers to combine their Out-of-Home (OOH) and mobile advertising activations to drive store footfall. This offer, which will be available initially in 8 markets worldwide […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you […]
Nationwide passenger traffic increased by another 3% for the week ended May 29 according to the Inrix US National Traffic Volume Synopsis #11. Personal travel was 84% of normal for the week ended May 29, up from 81% of normal for the week ended May 22. Traffic has now returned […]
GRAND RAPIDS, Mich—Muhammed Ali, Betty Ford, Kobe Bryant and other icons are the center of a new book featuring the lifetime national tribute work of creative turned author Rob Jackson and his agency Extra Credit Projects (ECP).Today Jackson announced the release of Reflect, a book cataloging their last 20 years of commemorative billboard […]
Got kids in college or heading to college? June 30 is the deadline to apply for one of the scholarships offered by the Foundation for Outdoor Advertising Research and Education (“FOARE”). The foundation awards five general student scholarships and six named scholarships consisting of $5,000 each; the Allman Family Business […]
Which Out of Home company grows revenues faster than expenses? Look at the chart below. Insider computed the change in revenues and expenses for Clear Channel, OUTFRONT and Lamar for the past 7 years. Lamar is the only company which grew revenue faster than expenses. Lamar’s revenues grew 5.8%/year for […]
In addition to owning some out of home assets in New York, Atlanta and Chicago, Terry Carmody handles sales for Integration Media, a specialist out of home company which works closely with IBOUSA. Here’s a summary of Terry’s zoom comments recently to IBOUSA Associates on national advertising. How Integration is […]
Duck Duck Go is running a campaign on 2,245 billboards in the US and 2,261 billboards in Europe. The campaign highlights the fact that DuckDuckGo gives users better privacy. Click on the map below to see where the boards are located. There’s a discussion at ycombinator over whether the […]
The Drive has a great article about a picture someone took of a 27 year old Toyota ad on a billboard in San Francisco. The ad was hand-painted on the sign in 1992 and rather than paint over the ad, Clear Channel has simply been stretching vinyl over the hand-painting […]
