Author: billboardinsider

Duck Duck Go on 2,245 US Billboards

  Duck Duck Go is running a campaign on 2,245 billboards in the US and 2,261 billboards in Europe.  The campaign highlights the fact that DuckDuckGo gives users better privacy.  Click on the map below to see where the boards are located. There’s a discussion at ycombinator over whether the […]

What’s a 27 year old car doing on a billboard?

The Drive has a great article about a picture someone took of a 27 year old Toyota ad on a billboard in San Francisco.  The ad was hand-painted on the sign in 1992 and rather than paint over the ad, Clear Channel has simply been stretching vinyl over the hand-painting […]

Company of the Day: Intersection Media

Company: Intersection Markets: Nationwide US Headquarters: 10 Hudson Yards, 26th Floor, New York, NY  10001 Phone: 212-644-6200 Email: hello@intersection.com Intersection operates a network of digital and static screens across multiple urban markets in the US including New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Houston, Minneapolis, New Jersey, Pittsburgh and […]

Lamar Cuts Dividend in Half

Baton Rouge, LA – May 28, 2020 – Lamar Advertising Company (Nasdaq: LAMR), a leading owner and operator of outdoor advertising and logo sign displays, announces that its board of directors has declared a quarterly dividend of $0.50 per share payable on June 30, 2020, to stockholders of record of […]

Clay Robertson says billboards “are the difference between being here and not.”

The anti-billboard crowd says that billboards don’t work in a world of mobile phones.  Tell that to Clay Robertson.  IBOUSA General Manager Chris Cowlbeck interviewed Robertson, the owner of Robertson’s Hams of Marrieta Oklahoma.  Some of the highlights. How did you get started with billboards. My dad put in a […]

do it outdoors lauches first ooh/digital click through rate guarantee

(NATIONAL – May 27, 2020) – do it outdoors media has launched an click-through rate (CTR) increase guarantee for advertisers that deploy an integrated mobile billboard and digital ad campaign. First-to-market in the out-of-home (OOH) media industry, this CTR Guarantee initiative guarantees that advertisers who launch do it outdoors’ integrated […]

Company of the Day: Huntington Outdoor

Company: Huntington Outdoor Markets: Ohio, Indiana Headquarters: 524 1/2 S. Broadway, Greenville, OH  45331 Phone: 800-704-5973 Email: office@huntingtonoutdoor.com Huntington Outdoor operates a billboard plant with over 400 faces in Southwest Ohio and east-central Indiana.  The company was formed by Justin Powell in 2008 and is headquartered in Greenville Ohio. The company’s VP of Sales Jena […]

Bager and Freitas Address Independent Operators

OAAA President and CEO Anna Bager and VP Marketing Stephen Freitas made a short Zoom presentation to Independent Billboard Operator USA members at a Zoom call which was staged after the IBO Spring convention was cancelled.  Here’s a summary of what they said. OAAA President and CEO Anna Bager: The […]

OUTFRONT Creative Studios Wins 6 OBIE’s

NEW YORK, May 26, 2020 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) earned six awards during the 78th annual OBIE Awards on May 20 for billboard campaigns designed by its in-house creative team, OUTFRONT STUDIOS. Each year, The Out Of Home Advertising Association of America (OAAA) presents the OBIE Awards, which […]

Toni Short on the Benefits of Geopath Training

InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees. When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the […]