Yesterday Group M released its 2020 Mid-Year Forecast for US Advertising Revenues. Here’s the summary table for the percent change in revenues by media sector. Change in US Media Ad Revenue (including political advertising) Source: GroupM US Mid-year Advertising Revenue Report, June 2020 OOH revenues are forecast to decline […]
Jun 15, 2020 Raleigh, N.C. Anthem Displays LLC, a national manufacturer of digital billboards, will create 17 jobs in Bladen County, North Carolina Governor Roy Cooper announced today. The project will generate a $3.6 million investment in Elizabethtown. “North Carolina continues to attract new jobs in a wide range of […]
Company: Kansas Outdoor Advertising Markets: Kansas Address: PO Box 61, Columbus, KS 66725 Phone: 620-479-6180 Kansas Outdoor Advertising operates a billboard plant in southeastern Kansas, southwest Missouri, northwest Arkansas and northwest Oklahoma. The company also owns a digital billboard. Karla Lundien is the company’s President. [wpforms id=”9787″] Paid Advertisement
Last week Anna Bager moderated a discussion titled why OOH Should Be The First Place Brands Go Post-Crisis. Some takeaways; Covid may give boost to out of home company home officing Active OOH sectors now are insurance, banking and alcohol Experiential Out of Home has been hit hard by Covid. […]
Personal travel has improved to 93% of normal according to the Inrix US National Traffic Volume Synopsis for June 6-12, 2020. Here are the key findings. Personal travel improved from 88% of normal for the week ended June 6 to 93% of normal for the week ended June 12 […]
June 15, 2020 (Washington, DC) – According to a new U.S. consumer summer travel survey, after months of being cooped up inside, Americans plan to get out and hit the road in big numbers this summer. In a survey commissioned by the Out of Home Advertising Association of America (OAAA) […]
MINNEAPOLIS (June 12, 2020) — Hennepin Theatre Trust and Clear Channel Outdoor have partnered to celebrate and honor The FAIR School Downtown’s graduating class of 2020 by displaying messages of congratulations on the billboard atop 900 Hennepin in downtown’s Hennepin Theatre District. The messages will be on display throughout June. […]
We’ve received more comments about with Adams’s CEO Kevin Gleason’s article that we should call our inventory “assets” or “bulletins” or “digital displays”, not “boards”. Mike Brown of Brownhouse Outdoor says keep it simple: Most of my clients are local and even most agency people I deal with have no […]
For Daily Billboard Blog’s ‘3 of a Kind’ feature this month we have three examples of ad creatives split in two on opposite sides of the street along major traffic arteries in L.A. to help the advertisers make more of an impact. First up is this example from U.S. department […]
Rate This Face allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
