Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design Agency.
Build Your Dream Home
Rating: 2 (below average)
- This design has too many… Too many elements. Too many colors. Too many fonts. Too many words.
- The directional is hard to follow.
I was asked to fix the ad. Here’s what I did.
- I added an image of a beautiful home with the Dream Home headline.
- I simplified to one font and only three colors.
- I used a brighter blue to grab attention.
- The directional was unnecessary. Buyers will go to a website so I only included the website.
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Paid Advertisement
