As an investor conference earlier this month OUTFRONT’s Jeremy Male identified sports betting as a high growth area for out of home. Billboard Insider talked to Intersection CRO Michael Rosen to get his thoughts on sports betting and out of home. What types of OOH are of most interest to […]
New South Outdoor founder Neil Bell talked with Billboard Insider about a sales rep training event which he is organizing. Neil, I hear you’re putting together a sales training event for out of home sales reps. Can you tell us more about it? Yes. I tend to get pulled in […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Hispanic Indoor Media, Inc Markets: Nationwide Address: Offices in New York, Los Angeles, Atlanta, San Antonio Email: dean@hispanicindoor.com Phone: 1-716-572-3210 Email: dean@hispanicindoor.com Phone: 1-716-572-3210 Since 2002, Hispanic Indoor Media (HIM) has been a leading pioneer in “place based” media nationwide. The company’s media capabilities include both Outdoor and Indoor formats with […]
By Peter Bordes, Interim CEO, Alfi Amazon is paying attention to the immediate benefits of Digital Out of Home Advertising (DOOH) and its potential to become the revenue driver for multiple industries it touches. By enhancing its “Just Walk Out” technology — which requires shoppers to download an app that […]
NEW YORK (March 24, 2022) — Vistar Media, the leading global provider of programmatic technology for digital out-of-home (DOOH), today announced that its DOOH activation for the Ad Council’s “It’s Up To You” COVID-19 vaccination education campaign drove a 6 % lift in intent to get vaccinated, and a 22% […]
Company: Herring Outdoor, LLC. Market: Alabama, Mississippi, Louisiana Headquarters: 525 Central Avenue, 200, Laurel, Mississippi, 39440 Phone: 601-498-4600 Herring Outdoor is a private family owned company based in Laurel, Mississippi. Herring owns and manages billboard locations in Alabama, Mississippi and Louisiana. The company is an operator associate in the IBOUSA. The company also […]
By Michael Wardle, General Counsel, YESCO Outdoor Media If you’ve been in the outdoor business long enough, then there’s a good chance you have a received a letter from an attorney representing a landowner that challenges the validity of a ground lease. Such a letter may make one or more […]
Dateline: ATLANTA, GA March 23, 2022 — Rivet Campus Media, a division of InSite Street Media, announced that OOH industry veteran Chuck Cover has joined the company as Vice President, Sales. “Rivet is the market leader in delivering the elusive 18-22-year-old college demographic to our advertising partners and we are […]
Established in 1967, Media Resources has grown into a leading sign services and manufacturing company providing patented VISIONiQ indoor, and outdoor Digital LED Displays, Billboards, Large Format Digital Printing, 3D Custom Creations, and Installation services to the sign, advertising, and billboard industries. Our work is featured globally, viewed by millions […]
