Author: billboardinsider

Company of the Day: Heritage Outdoor

Company:  Heritage Outdoor Media Markets: New York, Illinois, California Email: rtuccillo@heritageooh.com Phone: 917-256-1000 Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face. […]

How To Highlight Your OOH Inventory

SignBird has been serving the industry in many ways and we believe our team can share with you a few tips on how to highlight your inventory! After all, our mission is to market for, and add value to every out-of-home company in the world! A billboard is only as […]

85% of Billboard Insider Readers Say Their OOH Company Has No Privacy Policy

Looks like a lot of Billboard Insider’s readers have some privacy work to do based on yesterday’s poll. 85% of our readers say their company has no privacy policy. Privacy hasn’t become an issue yet for our readers.  Only 15% of our readers have received an opt out request from […]

What To Do With Your Used Tri-visions

Billboard Insider gets many request from out of home execs who have converted tri-visions to digital and are looking to sell their old triv-isions.  We’ve found someone interested in purchasing used tri-visions, any condition, any location.   If you have a used tri-vision you’d like to sell contact Royal Forges: Royal […]

Sales Rep Productivity

What’s a reasonable figure for revenue per employee or revenue per sales rep at your out of home company?  Looks like the three US public companies average $560,000 in annual revenue per employee and $1.8 million in revenue per sales rep.  Billboard Insider is surprised that OUTFRONT’s revenue per sales […]

Privacy Opt Outs – the Brave New World for Out of Home

  Billboard Insider gets 5-6 privacy opt out requests a week.  Is this the brave new world of privacy opt-outs?  Most requests come from Surf Shark, which has a privacy product called incogni.   Incogni must send out blanket opt out requests to as many websites as possible.  Billboard Insider has […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Heisner Media

Company: Heisner Media Markets: Niagara Falls New York Address: 9025 Niagara Falls Blvd, Niagara Falls, NY. 14304 Phone: 716-345-0048 Heisner Media operates a billboard plant and ad agency in Niagara, New York.   [wpforms id=”9787″] Paid Advertisement

A landowner needs to cooperate with you on a billboard removal

A landowner can’t claim that it owns a billboard if creates barriers which prevent you from removing a billboard in a timely manner.   That’s the lesson of Kwik Stop v Lamar.  Here are the facts. Lamar owned a 30 by 36 static billboard on Kwik Stop property in Indiana.  When […]

Company of the Day: HB Outdoor

Company: HB Outdoor Market: Georgia Headquarters: 1775 Woodstock Rd, Suite 150 Roswell, GA  30075. Phone: 770-951-8222 Email: billyharvin11@gmail.com HB Outdoor operates forty-two faces in Georgia including a double sided trivision and double sided static in Winder, two-sided digital billboards in Buford and a double sided static billboard in Norcross.  The company is run by Billy […]