Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by Wes Frick of Wes Frick Design.
Got Milk
Rating: 5 (Great)
- This billboard location is partially hidden for about half of the time that you look at it but the company that designed it did a really good job of utilizing that to their advantage by making a reveal effect.
- This billboard is very legible and has high contrast as well
- They used mystery to their advantage because it gets your attention as it reveals itself. Here’s video showing how the sign reveals itself as you drive by.
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