Company:  Heritage Outdoor Media

Markets: New York, Illinois, California

Email: rtuccillo@heritageooh.com

Phone: 917-256-1000

Founded in 2015 by Rob Tuccillo, Terry Carmody and James Manfredi, Heritage Outdoor Media operates billboards plants in the following markets: New York City – 15 faces, Chicago – 23 faces and Los Angeles – 1 face.  The company purchased 19 digital displays in Chicago from 365 Outdoor in 2019 and continues to pursue new locations and markets via development and acquisitions.

What trends are you seeing in ad categories and revenues?

We operate in large markets and they were a little bit slower to come back, but activity has jumped exponentially in the past few months as mandates and restrictions have been lifted.

Are you using any of the automated platforms (e.g. OneScreen.ai, Blip, Adquick, Vistar) to sell space on your signs?

Yes, we have opted to utilize the options provided to us via the IBO and their programmatic connections.  Separately, we work often with Adquick.

What are some of your objectives for next year?

Growth!  Both in sales and development.  We are excited to be emerging from the Covid hangover and very excited to see sales activity increasing.  At the same time we are pursuing many new locations in our existing markets and we are exploring options in a few new ones.