Author: billboardinsider

A tip for keeping the base of your structures clear.

By John Kirirah, Kenjoh Outdoor Advertising Very nice Billboard Insider podcast #52. Jon Odom of Productivity Fabricators builds all my signs and I am very very impressed with the quality of work his team does.  Jon had some great comments about keeping dirt off the base of a billboard column. […]

Link Media Promotes Seth Garrett and Hires Robin Karp

Link Media is pleased to announce that Seth Garrett has been promoted to Director of Real Estate, responsible for oversight of Link’s Corporate Real Estate functions. Seth joined Link in 2017 as Real Estate Manager, and has been instrumental in the development of programs, policies and procedures as the Company […]

Curb Taxi TV Partners with Place Exchange in NYC

NEW YORK, NY — JANUARY 22, 2021 — Curb Taxi Media, the leading provider of mobility-centric media in the United States, announced a new partnership with Place Exchange, the leading SSP for programmatic out-of-home and place-based media. Together, they plan to expand Curb’s programmatic network and enable more agencies and […]

Company of the Day: Sayer Outdoor

Company:  Sayer Outdoor Advertising Markets: Louisiana Address: 100 Main St, Pineville, Louisiana 71360 Phone:  318-715-4795 Sayer Outdoor advertising operates a billboard plant in Prineville, Louisiana. Landry and Leo Sayer are members. Buck Holt is the firm’s marketing and sales manager. [wpforms id=”9787″] Paid Advertisement

Lamar Wins Decisive Round in Mt Washington Case

Yesterday Lamar won a decisive battle in its ongoing dispute with the city of Pittsburgh over the Mt Washington billboard.  The city cited Lamar for breaching the zoning code by enlarging or replacing a non-conforming sign when Lamar stretched a vinyl over the face of a non-conforming electronic sign.  The […]

What’s a Good Billboard Paint?

Yesterday Jon Odom stressed the importance of using a two part process – primer and overcoat – to paint billboard structures.  Reader Greg Hicks agrees: This is a great subject. Very few paints or primers work well over rust. The rust must be removed or converted. Some one step products […]

Orange Barrel Upgrades Digital Display in Boston

BOSTON, MA—Orange Barrel Media recently upgraded its digital display at the high-profile W Hotel in Boston’s Theatre District. The new LED video screen was provided by SNA Displays. “We are pleased to collaborate with SNA Displays to upgrade the screen at the W Hotel, and believe this new high-resolution display […]

Why tower companies trade at a higher multiple than out of home companies.

Huntington Outdoor President Justin Powell comments on a recent Billboard Insider article. This caught my attention: “We are selling towers for 20–30 times tower cash flow, and typically get over twenty offers per engagement.” Why aren’t billboards selling for multiples like this? Insider’s take:  Out of home assets typically trade […]

Jon Odom on the importance of painting your structures.

Jon Odom, the President of Productivity Fabricators gave a short course on the care and maintenance of billboard structures on yesterday’s Billboard Insider podcast.  Jon  said this about the importance of painting out of home advertising structures. The importance of painting a billboard structure The thing that really should be […]

Company of the Day: Saunders Outdoor

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 225 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain West. Saunders […]