Author: billboardinsider

Watchfire Purchases Anthem Displays

Billboard Insider has been expecting this announcement ever since Circle Graphics owner H.I.G. purchased Watchfire Signs.  Makes no sense to own two independent competing digital billboard manufacturers.  Better to combine the two product lines and facilities under one roof. DANVILLE, IL – October 21, 2022 – Watchfire Signs, a leading […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Pro Billboards

Company: Pro Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico with 14 faces including 5 digital faces. Most of the faces are 14′ by 48′ faces.  The remainder […]

The Powell Sisters Talk Out of Home

Last week Billboard Insider had coffee with Haleigh Bayer Powell and Jena Powell, two of the four Powell siblings who work for Huntington Outdoor.  Jena is the company’s VP of Sales and Marketing and also a representative in the Ohio State House. Haleigh Powell Bayer is the company’s Director of […]

Pete Hautem on an Out of Home Eureka Moment

Today’s column by Billboard Planet National Sales Consultant Pete Hautem shows that a great out of home creative idea can come from anyone. Being in the Out-of-Home business for, literally, decades, I have had the opportunity to work with lots of folks with unique credentials and histories. So, I thought […]

Fotofetch Billboard Shot of the Week

FotoFetch has been out this week shooting photos and videos in Vacaville CA, San Francisco, San Jose, and Whittier, CA too.  Arvada CO, Corpus Chisti, Somerville TX, and then NOLO again!  Bayou Bernard Country in Louisiana, Holly Springs southeast of Memphis, Springfield MO, St. Charles near Chicago, Milwaukee, East Lansing […]

Branded Cities Goes Digital on Toronto’s Lake Shore Boulevard

Branded Cities is the premier Out-of-Home and iconic media company in North America. We are excited to announce the launch of four digital spectaculars located at Lake Shore Boulevard along the stretch that sees commuters heading into the Gardiner Expressway and Ontario Place. These new digital displays feature two locations […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm was […]

Andy Goodman on Being Precise About a Billboard Location

Today out of home development and leasing expert Andy Goodman talks about the importance of correctly identifying your structure’s location in a lease. How should you identify a structure’s location in a lease? This can be a problem if you have a lease for a billboard along with an address […]

Jim Lyke on 3 Big Changes in 16 Years Selling Out of Home

Jim Lyke just retired from a media sales career including 16 years as an account executive in Lamar’s Madison WI-Rockford IL office.  Billboard Insider will run a series of columns where Jim talks about out of home sales.  Today he talks about getting into out of home and the importance […]