Author: billboardinsider

Company of the Day: Roland Outdoor

Company:  Roland Digital Media Markets: Tennessee Headquarters: 2300 W. Jackson St, Cookeville, TN  38501 Phone: 931-528-8100 Roland Digital Media operates a a plant of over 350 digital, trivision and static billboard faces in Middle Tennessee.  In addition the company has a brand consulting and website design business (you can tell because the company’s website […]

Max Drachman On What Determines the Value of Your Out of Home Plant

On last week’s Billboard Insider podcast Insider commented that out of home values vary from 8 to 14 times cashflow.  Reader Greg Hicks asked us to explain what factors cause the multiple to vary.  We asked out of home broker Max Drachman of Kalil and Co to comment: That’s a […]

SILVERCAST Media Adds Iconic Outdoor Signage on Hollywood Boulevard

New York, NY — SILVERCAST Media, a premier Out-of-Home company operating high-profile outdoor signage in New York, Los Angeles, Chicago, and San Diego, has secured the exclusive rights to represent seven signs on the iconic W Hotel in Hollywood, California, located at 6250 Hollywood Blvd.  This aggressively expands SILVERCAST Media’s […]

Circle Graphics Execs on Anthem Purchase

Yesterday, Circle Graphics announced the purchase of a majority stake in Anthem Displays.  Insider interviewed Circle Graphics CEO Andrew Cousin and Out of Home Division President Rod Rackley about the transaction.  Here are the highlights. Cousin says that despite softness in the OOH Division, Circle Graphics has thrived through COVID […]

Circle Graphics Enters Digital Billboard Market

LONGMONT, Colo., Jan. 4, 2021 /PRNewswire/ — Circle Graphics, Inc. (“Circle”), a leading producer of grand and large-format digital graphics owned by an affiliate of H.I.G. Capital, has acquired a majority ownership stake in Anthem Displays, LLC (“Anthem” or the “Company”), a digital sign manufacturer serving the Out-of-Home (“OOH”) advertising market. The transaction […]

Geopath’s Year in Review

A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as […]

10 Times Square Gets Another LED Spectacular At New Yard House Restaurant

SNA Displays manufactured another LED spectacular for 10 Times Square, located at 1441 Broadway in New York. The four-screen EMPIRE™ exterior LED system was recently installed outside the new Yard House restaurant at the corner of 41st St. and 7th Ave. The 34-story building, with almost 575,000 square feet of […]

Company of the Day: Reeves Shaw Media

Company: Reeves Shaw Media Markets: Alabama, Florida, Georgia, North Carolina, Tennessee, Turks and Caicos Address: Atlanta, Georgia. Email: tshaw@reevesmedia.com Phone: 770-314-3859 Reeves Media is a sales rep firm representing  high profile out of home locations in the Eastern United States including the following markets: Atlanta, Charlotte, Nashville, Huntsville, Orlando and Tampa, […]

Whose Bus Shelter Is It?

The Scenic America blog has a post urging members to email LA city council members to oppose a smart shelter program due to safety and privacy concerns.  The picture which runs on the blog’s home page is a West Hollywood smart bus shelter. Maybe Scenic America ought to ask West […]

Out of Home Stocks Rally in 4Q 2020

US out of home stocks rallied in the fourth quarter of 2020.  Clear Channel Outdoor, OUTFRONT and Lamar outperformed the S&P 500 as you can see in the chart below.  Clear Channel was up 62% in the fourth quarter of 2020.  Outfront gained 29%.  Lamar gained 20%.  The S&P 500 […]