Acquiring land via a tax foreclosure doesn’t give a company ownership of a billboard. That’s the lesson of Outfront vs CYA Properties. Here are the facts: In 1971 OUTFRONT leased vacant land in Wayne County, Michigan to install a billboard. The lease was renewed several times, most recently in 2009. […]
By Norm Chait, Director of Out-of-Home Product & Sales at Ubimo a Quotient brand This past year has caused a shift in consumer behavior. Instead of happy hours at local bars, we are celebrating with virtual cocktail hours. We have traded out in-office snacks for mid-day raids to our own kitchen cupboards. […]
By Wade Rifkin, SVP – Programmatic, Clear Channel Outdoor As the pandemic drags on and brands cautiously plan and measure every ad dollar spent, “buying only the media that matters” remains the mantra of most marketers. And fortunately, this has been, and remains, the premise, and promise, of Programmatic Digital Out-of-Home (pDOOH) […]
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static, 3 trivision and 11 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 an […]
Kevin Gephart recently retired from a 35 year career selling media advertising including 12 years at Clear Channel Outdoor in Minneapolis and 8 years at Clear Channel Radio. Clear Channel honored Kevin by putting him on a digital billboard in the Twin Cities (see picture). Kevin will write a column […]
Billboard Insider ran a story noting that Blip Billboards, the automated sales platform, has increase the revenue of Insider’s 10′ by 30′ digital billboard in Sherman TX by 10%. YESCO Outdoor Media President Pat O’Donnell tells Insider that Blip has done better than that for YESCO: I saw you recently […]
Billboard Insider’s masthead reads “The news you need to run your out of home business”. Our readership demonstrates this. Out of Home execs account for nearly 70% of Billboard Insider’s readers. Insider has identified 430 different out of home companies who subscribe to our daily newsletter. Lots and lots of […]
Patrick Kilduff, Partner and Chair of the Outdoor Advertising Practice at Tarter Krinsky and Drogin talked about New York City Out of Home Law on a December 2020 Law Brief Podcast. Insider notes that Kilduff’s comments should not be taken as legal advice. For that you should consult your own […]
If you’re shaping projections for how the US economy will do in 2021 consider what Jan Hatzius Goldman Sachs Head of Global Investment said on Exchanges at Goldman Sachs last week: I think overall my broader view would be that while the economy is going through a much slower stretch […]
Company: Innovare Medical Media Markets: Nationwide Address: 3496 US 22, Somerville, NJ. 08876 Email: mricciardi@innovaremedia.com Phone: 866-887-2207 Innovare operates digital and static screens on 130 hospital campuses in 25 states. The screens are primarily in cafeterias, busy waiting areas, and the main lobby areas on hospital campuses. The majority of […]
