What is an approach photo? Whether you ask for a ‘best read’ or an ‘honest read’ or perhaps something between the two, a great photo tells a story about your billboard. Obviously, the two basic components are the billboard’s creative and the traffic passing that sees it. Approach shots can be taken from a variety of distances and angles. It all depends on many variables such as obstructions and light but one other important aspect is how readable is the copy on the billboard. The one exception to unreadable copy is the picture on the billboard itself is self-explaining. That highlights the power of photography too. FotoFetch has taken tens of thousands of photos of billboards in the last year and we know how to get the best photo possible. If you would like to talk about your billboard and what angle best suits your storytelling, check us out.

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