Author: billboardinsider

Better Measurement Equals More Dollars for DOOH

By Roey Franco, VP Product & Innovation, XAXIS The events of this year have heightened the imperative to provide better and more realtime data for digital out-of-home advertising. Media buyers have recently seemed a bit cautious about DOOH, questioning metrics that are based on historical patterns that have been severely […]

Landsec Testing AR at Piccadilly Lights

London, UK: Landsec, owner of the Piccadilly Lights, and Ocean Outdoor are testing advanced augmented reality (AR) technology which can connect the iconic screen to audiences and trigger spectacular interactive 3D experiences. Developed in association with Darabase and delivered via their platform, the technology uses a range of techniques including […]

Clear Channel Outdoor’s $32 Million in Expense Cuts

Clear Channel Executives have been making much of the company’s initiative to cut $32 million in permanent expenses.  This equates to 1-2% of Clear Channel’s total expense and 5-6% of Clear Channel Outdoor’s SG&A expense.  The cuts come on top of $100 million in temporary cost savings during the second […]

Get Ready for 2021

By Tracey Hess, Brown Dog Outdoor 2020 has been a hard year for many. Thankfully, 2021 is almost here! Are you ready? Often, we don’t take the time to stop and think about what we’re doing and, more importantly, how we’re doing it. Instead, we rush to get it all […]

Free Legal Seminar on Billboard Issues

By Kerry Yoakum, OAAA OAAA sponsors a Legal Seminar every other year. Insider asked Kerry Yoakum, Vice President/Government Affairs, to tell us about the 18th OAAA Legal Seminar. What is the Legal Seminar? The substantive agenda features topics that broadly impact out of home media:  the constitutional challenge to existing regulation, […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Salvation Army Transforms Chicago’s Red Line into Rescue Christmas Express

CHICAGO – From now until January 3, The Salvation Army is transforming the CTA Red Line into the Rescue Christmas Express. The exterior and interior of two train cars are wrapped to match the colors of the iconic Red Kettles. The cars will feature messaging on the unprecedented need in […]

Company of the Day: Pro Billboards

Company: Pro Billboards Markets:  Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico  00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant  of static and digital billboards in Puerto Rico. Most of the faces are 14′ by 48′ faces.  The remainder are 12′ by 36′.  The principals […]

Out of the Office: Daron Henry

Insider has lots of readers who hunt on their days off.  Here’s IBOUSA Production and Operations Manager Daron Henry hunting Bobwhite Quail on Chris Cowlbeck’s Oklahoma ranch. [wpforms id=”9787″] Paid Advertisement

Eccleshare: The second wave of the virus is not as scary as the first.

Clear Channel Outdoor Worldwide CEO William Eccleshare, Americas CEO Scott Wells and CFO Brian Coleman appeared at this weeks Wells Fargo TMT conference.  Some highlights. Eccleshare is optimistic about the future. We continue to be optimistic about the resilience of the business because there the lockdowns have been less significant…our […]