Author: billboardinsider

Oh Come Let Us Restore Grand Rapids

GRAND RAPIDS, MICH—This year more than ever, all is not calm and bright for men fighting addiction and homelessness in Grand Rapids.  In a year where many have been devastated by the COVID-19 pandemic, Guiding Light, in partnership with advertising agency Extra Credit Projects, has blanketed the region in messages […]

Canceling or Declining to Renew? It Matters

Language matters and imprecise language creates legal problems.  That’s the lesson of Seymour versus Lamar Advertising.  Here are the facts Hoosier Outdoor entered into a lease with the Elmore Limited Partnership to put 3 billboards on property in Seymour, Indiana.  The lease was for six years and contained the following […]

Greg Callaham On Who Owns the Design

In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of  the creative it generates. Today Out of Home Designer Greg Callaham responds: The simple answer on who can use approved billboard designs in other forms of media comes down […]

Lamar Donates Billboards to Promote Cyclists Memorial Fund

LAS VEGAS (Dec. 18, 2020) – The Las Vegas Cyclist Memorial (LVCM), established to support the families of five Las Vegas cyclists killed in a tragic accident on Thursday, Dec. 10, announces Lamar Advertising has donated 68 digital billboards, including billboards at Allegiant Stadium. The billboards, located throughout the valley, […]

Sriubas to Serve as MRC Out of Home Chair in 2021-2022

New York, NY (December 17, 2020):  At MRC’s annual Board of Directors meeting on December 9, 2020, the following members of the Board were appointed to serve on MRC’s Executive Committee for the 2021-22 term: Board of Directors Chair:                         Dale Coons, Campbell Ewald Board Chair, ex officio:                            Matt Ross, […]

Company of the Day: Reeves Outdoor

Company: Reeves Outdoor Advertising Markets: Texas Headquarters:  11213 March Wren Circle, Flint, TX  75762 Phone: 903-330-4060 Email: ReevesSign@aol.com Reeves Outdoor Advertising has been in the Outdoor Advertising business since 1996.  The company operates a billboard plant in East Texas from Dallas to Tyler including Athens and Corsicana. Stuart Reeves is the company’s owner.  Reeves […]

The Cookie Monster Mural Prank

A fun post for Friday although the landlord  who was pranked didn’t see the humor.  The New York Times says someone impersonated the owner of a building in Peoria, Illinois.  The impersonator paid an artist to paint a mural on the wall of a commercial building over the Thanksgiving weekend.  […]

Melody Roberts on Who Owns The Design

In Who Owns The Design, Billboard Insider asked for comments on whether an Out of Home company should restrict the uses of  the creative it generates.  Out of Home Creative’s Melody Roberts comments: I haven’t listened to the OAAA legal seminar, so I can only provide insight into how my […]

How Do You Keep Track of Leases?

A reader asks: Are you aware of any software out there that is specifically for the real estate side of the business? I know that there are some features in Apparatix and Billboard Planet that help manage when leases are to be paid, the terms of the lease, and what […]

YESCO Installs Iconic Las Vegas Sign

YESCO fabricated and installed an iconic welcome sign on the Las Vegas Strip.  The 80 foot tall arch spans Las Vegas Boulevard between St Louis avenue and Bob Stupak avenue at the base of the STRAT Hotel Casino.  The blue illuminated arches feature a retro pink Las Vegas emblem.  Yesco […]