Author: billboardinsider

Bill May On Defending the Out of Home Industry

Today’s podcast guest is Bill May, the retired executive director of the Missouri Outdoor Advertising Association.  Bill tells how Missouri out of home advertising companies rallied to defeat a Scenic America anti-billboard initiative in 2000.  He also gives tips for effective political action.   What happened in 2000? The anti-billboard […]

Verizon Media and Out of Home

Verizon has been expanding into digital out of home.  In May the company joined the Digital Place Based Advertising Association.  In September Verizon partnered with Broadsign to allow Verizon advertisers to access Broadsign’s programmatic inventory.  Insider asked Verizon’s media team some questions about what the company is doing. How did […]

Two Minutes on OOH Attribution

OUTFRONT Director of Product Management David Dye explains out of home attribution in 2 minutes.   [wpforms id=”9787″] Paid Advertisement

Out of Home a Great Value

Out of Home bulletins, posters and transit shelters have a CPM or cost per thousand impressions which is cheaper than the other kinds of media.  Mobile display and general digital display ads are the only things which are cheaper but they struggle with viewability, ad fraud and ad blocking. Looks […]

Verizon Media Study: 60% of Advertisers Plan to Increase DOOH Spending in Coming Months

  WHO: Verizon Media, a division of Verizon Communications, Inc., today announced their Digital Out of Home (DOOH) Advertiser Attitudes & Behavior Research Report. WHAT: In order to understand advertisers’ perspectives around DOOH, Verizon Media commissioned an online survey of nearly 250 US advertisers and marketers who are decision makers […]

Clear Channel Helps Customers Recover from COVID

New York, New York – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) continues to  bolster its customers’ COVID-19 recovery by offering proven market-ready solutions, grounded in data insights, and designed to help businesses nationwide reopen, rally and recover. As part of its ongoing commitment to local and national business owners, […]

Company of the Day: Pearl Media

Company:  Pearl Media Headquarters: 151 Forest St, Suite J, Montclair, NJ  07402 Phone:  973-492-2300 Email: info@pearlmedia.com Pearl Media is an award-winning Out-of-Home and E​xperiential marketing agency headquartered in Northern New Jersey with offices in Miami, Los Angeles and San Francisco.  In October the company activated a large multiple screen LED digital project at […]

Billboards in Houston After 55 Years

Texas Highways published A Sightseeing Journey of the Billboards of Houston, 55 Years after LBJ’s Beautification Act.  The author spent 4-5 hours driving Houston freeways looking at billboards.  Some of the author’s conclusions: There are fewer billboards.  “billboards were relatively few compared to the days of my youth…at their peak, […]

Landmark Adds 23 OOH Tenant Sites in 3rd Quarter

Landmark Infrastructure released financials for the third quarter of 2020. Revenues increased by 10% to $14.2 million. Net income increased from $701,ooo in the third quarter of 2019  to $1.5 million in the third quarter of 2020. The company added 23 new leases and easements during the third quarter of […]

Outdoor Legal: Taking down a billboard is not an antitrust violation.

Terminating a lease in response to exorbitant rent demands is not an antitrust violation and having a restrictive sign code is not an antitrust violation.  That’s the lesson of Karraa and VMG versus OUTFRONT Media and the City of Los Angeles.  Here are the facts. Rabadi Service Station Inc. operates […]