Author: billboardinsider

Hivestack appoints Gonzalez CRO US and Latin America

  MONTREAL, CANADA – September 20, 2022 – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the appointment of Hector Gonzalez as Chief Revenue Officer (CRO) for the US and LatAm regions. Bringing over 20+ years of experience across the out of […]

Scott Wells Says OOH Demand is Strong

Here’s a selection of Scott Wells comments on out of home demand, self service ad models, digital billboard conversions and the European sale at last week’s Goldman Sachs Communicopia conference. Demand is strong The tone with advertisers actually continues to be strong.  We are having good dialogs heading into 2023…We’re […]

Pezzello to Oversee Clear Channel Chicago

Chicago, Illinois – Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), announced today it has hired veteran media leader, Chris Pezzello, to oversee and direct all its Chicago market operations including sales, marketing, real estate, public affairs, operations and finance. Pezzello is a sales veteran with over 26 years’ experience in […]

Digital Out of Home a Good Fit for Financial Services Advertising

NEW YORK, NY (September 20, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH) and MFour, the leader in behavior-driven survey research, today released survey findings on consumers’ financial services preferences and behaviors – from where and how consumers prefer to bank and spend money, […]

Company of the Day: Outdoor Displays

Company: Outdoor Displays, Inc.  Market: Tennessee Headquarters: 6165 Primus Rd., Knoxville, TN  37912 Phone:  (865) 357-9077 Email:  info@outdoordisplaysinc.com Outdoor Displays owns 47 billboard structures in Tennessee.  The structures are primarily located east and north and west of Knoxville. The firm was founded in 1997 and is owned and operated by Dan, Danny and […]

Twin Cities Metro Signs 5 Year Ad Contract with Intersection

Minneapolis, MN – September 19, 2022 – Intersection, an experience-driven out of home media and technology company, today announced it has been awarded a new five-year contract with Metro Transit to further expand both static and digital advertising across the Twin Cities’ bus and rail network. Intersection has been Metro […]

Tom and Leanna Jackson Purchase Veale Outdoor

Santa Rosa, CA – Husband and wife Tom and Leanna Jackson have purchased Veale Outdoor Advertising (VOA), Solano & Sonoma county’s state-of the-art digital & static billboard company. The two purchased the company from Kirk Veale, who founded it 40 years ago in 1982. Veale first established his outdoor advertising […]

Jeremy Male: Just About Every Vertical is Up

OUTFRONT Media is seeing no sign of a recession-based drop in out of home demand and almost all verticals are up. Here’s a summary of OUTFRONT Media CEO Jeremy Male’s comments at last weeks Goldman Sachs Communicopia conference. Any signs of a recession? I sat with our national sales team […]

Working Together is Essential for OOH to Thrive

By Sam Mallikarjunan, CEO of OneScreen.ai Out-of-home (OOH) advertising has never had more potential. The real-world medium is giving brands more options and more power to reach their audiences than ever before, at a time when many are burnt out on their go-to digital marketing tactics. Even with numerous recent […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]