Author: billboardinsider

3 of A Kind: Action Shot

This month Daily Billboard Blog is showcasing three action shot ad creatives helping a trio of brands from different industries stand out in a big way in the city skyline. The first eye-catching example is for energy drink Red Bull spied along West Hollywood’s Sunset Strip in July 2011. This giant-sized […]

Boidman confirms OOH bid ask spread has widened for large transactions.

Last week Billboard Insider quoted PJ Solomon investment banker Mark Boidman suggesting the bid ask spread has widened on out of home transactions.  Yesterday Billboard Insider ran comments by some out of home investment bankers suggesting that the bid ask spread hadn’t widened especially for smaller transactions.  Mark Boidman tells […]

Intersection Launches Interactive Digital Storefronts

New York, NY – November 10, 2020 – Intersection, the leading smart cities media and technology company, today announced the launch of new digital storefronts to help brands bridge the gap between digital and physical retail experiences this holiday season. The expansion of Intersection’s out-of-home (OOH) offerings will enable brands […]

Federal Heath Wins 2020 Watchfire LED Sign Award

DANVILLE, Ill. – (November 10, 2020) – Federal Heath Sign Company, the Euless, TX-based leader in the visual communications industry, was named the Grand Prize winner of the 2020 Watchfire LED Sign Awards for its renovation of the Fremont Street Experience canopy in Las Vegas, Nev. Click to Tweet. The Fremont Street Experience canopy is […]

Company of the Day: Park Outdoor

Company:  Park Outdoor Advertising Headquarters:  PO Box 4680, Ithaca, New York  14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email:  david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania.  Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse.  Park is a member of the […]

Investment Bankers Say OOH Valuations Steady Despite Covid

Last week PJ Solomon investment banker Mark Boidman suggested that bid ask spreads are widening in the out of home market.  Insider asked some out of home investment bankers to comment and they suggested that while some buyers are discounting bids for covid, other buyers aren’t. Max Drachman says there’s […]

Clear Channel Outdoor Outperforms Expectations for Third Quarter 2020

Clear Channel Outdoor announced better than expected third quarter 2020 results due to a rebound in Europe.  Here are the results of the earnings release, earnings presentation and conference call. Revenue declined 32% to $448 million in the third quarter of 2020 versus a decline of 55% during the second […]

Angel Saemai on the Wall Business and Painting in Winter

On Monday we featured Overall Murals as our company of the day.  Overall murals hand-paints walls across the United States.  Insider talked with co-founder Angel Saemai about wall painting. How did you get into the out of home business.   On one of my first visits to New York in […]

Clear Channel UK CMO Martin Corke Joins WOOH Board

                    Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board. Baudillon was Regional CEO, Clear Channel (France,  Belgium, Netherlands.) Corke […]

JCDecaux Revenue Down 41% in 3Q 2020

Insider has two thoughts about last Friday’s JCDecaux third quarter earnings announcement. Billboards and street furniture are rebounding from covid the fastest. JCDecaux revenue was down 41% in the 3rd quarter of 2020.  The worst impact of covid was on the company’s transit business which is down 52%.  Covid needs to […]