Author: billboardinsider

Company of the Day: MAD Outdoor

Company: MAD Outdoor Address:  Illinois Phone: 708-784-0886 MAD Outdoor operates 28 billboard locations around the suburbs of Chicago.  Mark Hirtzer is the company’s owner.  He founded MAD Outdoor in 1999.  David Malay is President.       [wpforms id=”9787″] Paid Advertisement

Chenault Saunders on Separate Rate Cards for Local and Non-profit Advertisers

On this week’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders talked about pricing structures to encourage local and non-profit advertisers to use the Nashville and Atlanta signs. A lot of local advertisers and local non profits who would want to have part of the voice on the Nashville sign […]

Company of the Day: Look Billboards

Company: Look Billboards Market:  Southern Oklahoma Headquarters: 1500 W. Broadway, Ardmore, Oklahoma Phone: 580-226-0222 LOOK Billboards operates 100+ traditional faces and 5 digital rotary-networked billboards in the following Oklahoma markets: Ardmore, Atoka, Caddo, Durant, Healdton-Wilson, Lone Grove, Madill, Springer and Sulphur-Davis. Most of the billboards are 12 by 24.  Chris Cowlbeck is the General […]

Geopath Names Chris Luken SVP Product

New York, NY (July 6, 2022) – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, has named Chris Luken Senior Vice President of Product. In this new role at Geopath, Luken will focus on accelerating and expanding the suite of Geopath’s OOH audience measurement […]

Kevin Gephart on Selling in a Recession

By Kevin Gephart Lots of talk whether the Federal Reserve’s efforts to raise interest rates and curb the money supply will put us in a recession. OOH is the Do-More-With-Less medium.  As you meet with clients and prospects, ask the high gain question: “If we slide into a recession, how […]

JCDecaux Acquires Majority Stake in DSP Platform Displayce

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced the signature of a strategic alliance, including the acquisition of a majority stake, with Displayce, the DSP (Demand Side Platform) leader specialised in the purchasing and optimisation of digital outdoor advertising (DOOH). Displayce, a French start-up […]

Company of the Day: MAC Media

Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 150 billboard displays including 90 digital displays in Orlando Florida.  Richard (“Mac”) McHugh is founder.  Richard’s wife Rhonda is CFO.   [wpforms id=”9787″] Paid Advertisement

US Out of Home Stocks Suffer in 2Q 2022

The US out of home stocks suffered in the second quarter of 2022 as investors sold on fears that a recession will hurt ad based companies for than the market.  The S&P 500 index declined 16% on recession fears.  Lamar stock dropped 25% in the second quarter.  Outfront declined by […]

Chenault Saunders and Prentiss Nelson on the Atlanta Sign and Future Growth

On yesterday’s Billboard Insider podcast Black Media Execs Chenault Saunders and Prentiss Nelson talked about their iconic Atlanta sign and future growth. You expanded into Atlanta in 2019 with the purchase of the 30′ by 100′ Atlanta sign in Atlanta’s sign district.  Talk about that. We had an opportunity to […]