Author: billboardinsider

Company of the Day: Premiere/Art Outdoor

Company: Premiere/Art Outdoor Advertising Markets:  Montana Address: 623 Mountain View Drive, Bozeman, MT  59718 Email: mclyde21@gmail.com Phone: 406-599-5909 Premiere Outdoor operates a 192 face out of home plant in the following markets: Missoula, Great Falls, Helena and Bozeman.  The company was formed in 1990.  Insider talked with Matt Clyde after […]

Link Media: Most of the things we are looking at are tuck-ins.

Alex Rozek (center) and Adam Peterson (right) appearing at the Wells Fargo TMT Summit Boston Omaha’s Co-CEO’s Alex Rozek and Adam Peterson made a rare public appearance at the Wells Fargo TMT conference this week.  Here’s what they said about Boston Omaha’s Link Media Outdoor subsidiary. On why Link has […]

Out of Home CPM’s by Industry Segment

Here is PJ Solomon’s CPM (cost per thousand impressions) comparison for Out of Home and other forms of media. Source: PJ Solomon Media Monthly November 2020 The PJ Solomon data only uses four segments – bulletins, posters, transit, place-based).  It also shows a cpm range.  Here’s a more detailed table […]

Vistar and DISPLAYCE Bring DOOH Exchange to France

NEW YORK & PARIS (December 1, 2020) – Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH), is partnering with DISPLAYCE, the leading France-based DOOH demand-side platform to launch the first real-time bidding open exchange for OOH in the French market.   This new collaboration with […]

Lamar to Pay $0.50 per Share 4Q Dividend

Lamar announced its December 2020 dividend at $0.50 per share.  This equates to a dividend yield of  2.5% on Lamar’s current share price of $80. Lamar paid a $1 per share dividend prior to covid which equated to a 4-5% yield.  The company cut the dividend from $1.00 prior to […]

Lamar Renews Palm Beach Transit Contract

Baton Rouge, LA – December 1, 2020 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home media companies in the world, announced that the company has been awarded a new contract to continue managing all transit advertising for Palm Tran, Inc., the public transit system serving Palm […]

Company of the Day: Premier Signs

Company:  Premier Signs Markets: Minnesota, North Dakota Headquarters: 601 1st St N, PO Box 66, Mentor Minnesota  56736 Phone: 218-637-3000 Email: nick@premiersignsmn.com Premier Signs operates 120 static billboard faces and three digital billboards in Northwest Minnesota and Eastern North Dakota.  The firm also has a signboard and banner business.  The firm […]

The Vaccine and Out of Home’s Return to Normal

If you invest in OUTFRONT or Clear Channel or if you own a transit or airport advertising company you should monitor how long it will be until vaccines end the Covid epidemic.   US airport travel was down 60% for the week ended November 29, 2020 versus the prior year. last […]

Brad Getter on a Great Out of Home Ad Design Tool

Signage Expert Brad Getter (www.bradgetter.com)  highlighted a great design tool while commenting on this week’s Rate This Ad column by Melody Roberts. Melody’s review of the Tachi Palace ad was spot on.  This is an issue I’ve seen far too often, and this kind of art is what gives outdoor […]