By Kym Frank, President, Geopath Throughout the COVID-19 crisis, many of us have heard the opinions of a “focus group of one.” In fact, only a few weeks ago, I responded to a “traffic skeptic” on Billboard Insider who claimed that the Geopath mobility data (and consequently all of […]
NEW YORK, NY, November 13th, 2020 – Today, Seen Outdoor Media LLC and CHUCK Agency LLC announce their exciting new merger to become Seen Media Group, LLC. The merger brings to the market an out-of-home media vendor primarily focused on street level advertising, offering a wide variety of media formats […]
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company. The company’s plant includes 200 markets coast to coast. Steve McGregor is President. Barry Wolde is EVP/CFO. […]
OAAA EVP Ken Klein and Davis & Gilbert Partner Gary Kibel presented an outstanding webinar on the election and out of home. Some highlights: Gary Kibel, Partner, Davis & Gilbert on the impact of the new California Privacy Initiative on the out of home business. Beacons and geolocation data […]
On last week’s OAAA webinar PJ Solomon investment banker Mark Boidman cited projections showing that US out of home revenues would grow 9-16% in 2021. Billboard Insider asked readers how much they think US out of home revenues will grow next year. Two-thirds of our readers expect US out of […]
This month Daily Billboard Blog is showcasing three action shot ad creatives helping a trio of brands from different industries stand out in a big way in the city skyline. The first eye-catching example is for energy drink Red Bull spied along West Hollywood’s Sunset Strip in July 2011. This giant-sized […]
Last week Billboard Insider quoted PJ Solomon investment banker Mark Boidman suggesting the bid ask spread has widened on out of home transactions. Yesterday Billboard Insider ran comments by some out of home investment bankers suggesting that the bid ask spread hadn’t widened especially for smaller transactions. Mark Boidman tells […]
New York, NY – November 10, 2020 – Intersection, the leading smart cities media and technology company, today announced the launch of new digital storefronts to help brands bridge the gap between digital and physical retail experiences this holiday season. The expansion of Intersection’s out-of-home (OOH) offerings will enable brands […]
DANVILLE, Ill. – (November 10, 2020) – Federal Heath Sign Company, the Euless, TX-based leader in the visual communications industry, was named the Grand Prize winner of the 2020 Watchfire LED Sign Awards for its renovation of the Fremont Street Experience canopy in Las Vegas, Nev. Click to Tweet. The Fremont Street Experience canopy is […]
Company: Park Outdoor Advertising Headquarters: PO Box 4680, Ithaca, New York 14852-4680 Markets: New York, Pennsylvania. Phone: 607-257-1477 Email: david.feldman@parkoutdoor.com Park Outdoor operates a billboard plant with 1,500 billboards in upstate New York and northern Pennsylvania. Park operates regional offices in Binghamton, Finger Lakes, Utica and Syracuse. Park is a member of the […]
