Author: billboardinsider

SNA Upgrades Huntington Beach Sign for Big Outdoor

HUNTINGTON BEACH, CA—Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Headquarters:  Seattle, WA Phone:  206-536-3600 Email:  kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA.  Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley.  Pacific is the sales provider for the iconic Seattle Monorail with Train […]

Volta Media Revenues up 77% in 1Q 2022

Volta revenues grew 77% during the first quarter of 2022 but the company is still cashflow negative.  Here are the results of the first quarter earnings release,, earnings presentation and webcast. Revenue increased 77% to $8.4 million in the first quarter of 2022.  Volta projects annual revenues of $70-80 million […]

Meow Wolf Wins OBIE Gold and Silver for Campaigns

LAS VEGAS (JUNE 9, 2022) – It’s an ordinary grocery store delivery truck at first glance, but there’s much more to Meow Wolf Las Vegas’ new mobile billboard than meets the eye. To ensure the advertising for Omega Mart is on par with the creativity and innovation flowing throughout the […]

Company of the Day: Liberty Outdoor

Company: Liberty Outdoor Headquarters: 4114 Route 176, Crystal Lake, IL 60014 Market: Greater Crystal Lake, IL area, between Milwaukee and Chicago Phone: 815.459.1776 Email: bjavor@libertyoutdooradvertising.com Liberty Outdoor Advertising has been specializing in Billboard advertising since 1982. They currently are operating 144 faces at 44 locations throughout McHenry County.  In addition to billboards, Liberty provides  Coroplast signage […]

What OOH Sectors are Up and What Sectors are Down

US Out of Home revenues grew 41% in the first quarter of 2022.  When you look into the numbers you can see Place Based, Transit and Street revenues grew in triple digits versus 22% growth for Billboards. High growth for Place Based, Transit and Street furniture is due to the […]

Key Moments from WOO’s 2022 Global out of home conference.

June 7th, 2022.  Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO’s Global Congress in Toronto. OOH has recovered strongly from the pandemic […]

Randy Otto new Trailhead Media President and CEO

Trailhead Media, the private out-of-home company owned by Viking Global Partners, has appointed Randy Otto as President and CEO.  Otto has 46 years of experience in the out-of-home industry rising through the ranks at Pattison Outdoor to become President in 2004.  Otto retired from Pattison in 2019 and joined Trailhead this […]

Branded Cities Launches Digital Spectacular at Moxy in LA

New York, NY– June 1, 2022 – Branded Cities, North America’s premier Out-of-Home and iconic media company, has officially launched its newest digital spectacular, The Moxy, at Marriott’s Moxy and AC Hotel Downtown Los Angeles. The impactful new signage is directly across from the Los Angeles Convention Center and Crypto.com […]