CHICAGO, May 18, 2022—In response to accelerated growth, Cooler Screens is expanding its leadership and advisory board with industry leading talent from customer centric organizations to optimize the expansion of its platform, re-define and improve the in-store consumer experience and solidify the company as the world’s largest digital media platform […]
Author: billboardinsider
Keystone Outdoor celebrates second annual national billboard day
Philadelphia, PA — For the second year in a row, Keystone Outdoor is prepared to celebrate National Billboard Day. Leading up to National Billboard Day which takes place on Wednesday, June 1, 2022, Keystone Outdoor has launched a social media contest for businesses to design a billboard using Keystone’s mockup […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Day 2 of the 2022 OOH Media Conference in 5 Quotes
Here are six quotes which summarize the second day of the 2022 OOH Media Conference OAAA CEO Anna Bager says out of home works! “At a time when digital companies boast of click through rates in single digits, a whopping 50% of people exposed to out of home campaigns have […]
Street Metrics Hits One Billion Measured Miles
May 2, 2022 – Birmingham, AL. StreetMetrics has measured over one-billion miles of ads on vehicles – a major milestone for our company and the moving out-of-home (MOOH) industry. It all started by measuring a single Spokesman Cycle Ads campaign in downtown Birmingham. Our goal was to answer the question, […]
Huntington Billboards Matches Kidney Donor with Patient
By Leanna McGuire, Director of Marketing, Huntington Billboards Several months ago, Henri Edda Stratton contacted Huntington Billboard Company about posting a billboard, seeking a kidney donor for her husband Bill. According to the National Kidney Foundation, it takes an average of 3-5 years to find a matching donor and even […]
Day 1 of the 2022 OOH Media Conference in 6 Quotes
Here is day 1 of the Geopath/OAAA 2022 OOH Media Conference in six quotes. Dylan Mabin is Geopath’s new President: “I’ve worked at Geopath for more than 13 years…I’ve grown up at Geopath. It’s an honor to be named President.” Ian Dallimore on the metaverse: “My son is driving around […]
Out of Home Revenue Trends
The chart below shows the quarterly revenue change for each of the public US Out of Home companies for 2020-2022 Lamar and Link Media had the smallest covid dip and the fastest covid recovery as their plant have a high concentration of rural roadside billboards. OUTFRONT and Clear Channel […]
OBIE Announces 80th Award Winners
WASHINGTON D.C. (May 17, 2021) – The Out of Home Advertising Association of America (OAAA) today announced the 80th Annual OBIE Award Winners. The OBIE Awards are the out of home (OOH) advertising industry’s oldest and most prestigious honors for creative excellence in out of home advertising design. OAAA presented […]
Company of the Day: KEM Advertising
Company: KEM Outdoor Markets: Texas, Kansas, Oklahoma, Illinois, Indiana, Mississippi, Alabama, Maryland Headquarters: Kem Texas, Ltd. 4515 San Pedro Ave, San Antonio, TX 78312. Phone: 210-737-3000 KEM Advertising is an independently owned outdoor advertising agency with headquarters in San Antonio, Texas. The company has been in the billboard business since 1998 […]























