Author: billboardinsider

Skies Above Media to sell ads on Swiftmile electric vehicle charging station screens

Swiftmile’s unique approach to advertising combines light electric vehicle charging stations and a digital ad screen to create a network for micromobility and digital-out-of-home. This is where Skies Above Media brings their assets to bolster the advertising component. Joel Martin, VP of DOOH at Swiftmile, is confident this collaboration will […]

Clear Channel Outdoor Revenue Up 42% in 1Q 2022

Here are the results from the Clear Channel Outdoor 1Q 2022 earnings release, Clear Channel Outdoor 1Q 2022 investor presentation and conference call. Revenue increased by 42% to $525 million during the first quarter of 2022.  European revenues grew 45% and US revenue grew 39%. Cashflow (EBIDTA) increased by to […]

Rate This Ad By Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Are You Asking?

On last week’s Lamar Advertising earnings call an analyst asked Sean Reilly why out of home is doing so well and he said this. There is share shift going on…You’ve heard me over the years talk about what’s going on with local media as they struggle with their audience.  You […]

GroupM Survey Says DOOH Ads Encourage Purchase

New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]

Lamar Revenue Up 22% in Q1 2022

“The year is off to an excellent start,” was how Lamar CEO Sean Reilly introduced the company’s 1Q 2022 earnings.  Here are the results of Lamar’s first quarter 2022 earnings release and conference call. Revenues increased 22% to $451 million. Billboard revenues are up 17%.  Digital revenues are up 20%.  […]

Jonathan Gudai on Shoutable

Yesterday Billboard Insider carried a press release about the rollout of the Shoutable, a new platform to boost demand for digital billboards.  We talked with Jonathan Gudai the CEO of Adomni to learn more. What is Shoutable Shoutable is a brand new standalone platform.  It’s a new division of Adomni.  […]

Company of the Day – Image Media

Company: IMAGE MEDIA®                    Headquarters: 5101 Darmstadt Rd. Suite A Hillside, IL 60162 Market: Chicago, IL Phone: (312) 988-4600 Contact email: sales@imageoutdoor.com Insider talked with Michael Scheid, Jr. EVP and GM of IMAGE MEDIA. We are Chicago’s largest independent outdoor advertising operator. IMAGE, has been a dominant force in the Chicago Outdoor Advertising landscape since the […]

Jeremy Male: Demand for our billboards has never been hotter.

Some of the highlights from Jeremy Male’s bullish comments on this week’s OUTFRONT earnings call. Strong demand for OUTFRONT inventory Demand for our billboards has never been hotter. And given the flexibility of digital, we continue to book late incremental business. This is reflected in our increase in billboard yields, […]