Author: billboardinsider

Company of the Day: Mesmerize Media

Company: Mesmerize Media Markets: Nationwide Address: 505 8th Ave., Suite 1003, New York, NY  10018 Email: sayhello@mesmerize.com  Phone: 212-365-5848 Mesmerize media operates point of care media, transit media, place-based and out of home media.  The company was founded in 2006.  Gregory Leibert is CEO.  Chris Mait is Chief Revenue officer.  Michael Ellis is Chief […]

Lamar Revenue Up 16% in 2Q 2022

“We were extremely pleased with our second quarter results, which were even stronger than we had anticipated” was how Lamar CEO Sean Reilly lead off the second quarter earnings call.  Here are the highlights from Lamar’s 2nd quarter 2022 earnings release and earnings call. Net revenue increased by 16% to […]

“See Me Because” Runs in New York and Milwaukee

    New York, NY – Award-winning nonprofit Art Start is proud to announce the launch of their SEE ME BECAUSE public transit campaign, a multi-city initiative providing historically marginalized youth from New York City and Milwaukee with a large-scale platform sparking dialogue around youth identities and self-determination in a […]

OneScreen.ai Launches Public Directory of Ad Inventory

BOSTON — Aug. 3, 2022 – OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has launched the most comprehensive public directory of OOH advertising inventory with more than 3,200 OOH providers, including media companies, vendors and agencies, and more than 864,000 media listings across various categories, including […]

Anatomy of a Deal by Stark Capital Solutions

By Chris Stark and Craig Berry, Stark Capital Solutions Through our years in the industry, we have been involved in and completed hundreds of billboard transactions. While most of them are fairly “standard”, we’ve encountered some with unique stories, interesting details and complex backgrounds.  We thought it would be interesting […]

Fotofetch Crushes Photography for OOH

A year ago when we launched our platform, we had a few hundred photographers shooting for FotoFetch.  Today, we have over 4,000 photographers shooting photos across North America. As I write this post, I am watching the FotoFetch admin map of photographers, videographers and drone pilots on assignment today.  We […]

Company of the Day: Media Choice

Company:  Media Choice Market:  Texas, Oklahoma, Arkansas and Illinois. Headquarters: 3701 Bee Caves Road, Austin Texas 78746 Phone: 512-693-9905 Email: info@mediachoice.com Media Choice owns and operates over 400 structures with 1,300 static and digital faces in Central, South and East Texas as well as faces in Arkansas, Oklahoma, and the Chicago DMA. The company […]

104 Years of OOH Advertising Research

A recent publication in the Journal of Advertising reviewed 454 articles spanning 104 years of academic research in OOH advertising and generated 20 research questions for academics and practitioners to move OOH advertising research forward and increase its visibility. At a high level, the review finds 54% of academic research […]

Video on Lamar Support for National Nurses Week

Lamar just finished up a great campaign in which it ran the pictures and names of 2,460 nurses on digital billboards in 130 markets as part of National Nurses Week.  You can watch a video on the project below. [wpforms id=”9787″] Paid Advertisement

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]