Company: Orion Outdoor Markets: California Headquarters: PO Box 6341 Folsom, CA 95763 Phone: 800-272-3885 Orion Outdoor owns a billboard and bus shelter outdoor advertising plant in Folsom and El Dorado Counties in California and billboards in Las Vegas and Southern California. The firm’s CEO is Beau Palley. Palley is a 25 year veteran of the […]
Bismarck, ND (October 27th, 2020) – Realty One Group – Encore became the first real estate brokerage to control their digital billboards in real-time with the Lucit Layout smart-phone application connected directly to their MLS system. Layout, which launched earlier this year for auto dealers, automatically generates digital billboard creatives […]
On yesterday’s Billboard Insider podcast Chris Cowlbeck reviewed the steps IBO is taking to provide healthcare solutions for independent operators and out of home contractors. What are you doing with healthcare for the out of home industry. There’s a huge need for this…Many of our operators have independent contractors…They just […]
New York, NY, October 28, 2020 — Artsy, the largest online marketplace for buying and selling fine art by leading artists, is thrilled to announce an ongoing partnership with OUTFRONT Media, one of the largest out of home media companies in North America. The first activation launches on National First […]
Today’s podcast guest is Chris Cowlbeck General Manager at Look Billboards an Oklahoma based out of home company and the IBOUSA a networking group which addresses the needs of independent billboard operators. Chris says independent operators have come through covid in good shape. The IBO just held its fall conference. […]
Lamar Advertising recently amended the terms of its $175 million accounts receivable securitization program. The amendment caught insider’s eye. Here’s the disclosure language. The Amendment increases the maximum three month average Delinquency Ratio generally to 13.00%, and up to 16.00% for up to two additional periods upon written notice from […]
Company: Orange Barrel Media Markets: Nationwide Headquarters: 250 North Hartford Ave, Columbus, OH 43222 Phone: 614-294-4898 Orange Barrel Media designs and operates 300 large format faces along with smart city kiosks in nineteen cities including New York, Los Angeles, Boston, Wash DC, Atlanta, Denver, Charlotte, Baltimore, Columbus and Cleveland. The firm was […]
Legislation to loosen the city’s 20 year moratorium on digital billboards failed to get out of committee for the lack of support. Earlier this month Baltimore City Council President Brandon Scott pulled a separate bill which would have permitted billboards along railroad land in Baltimore. A contentious clause in bill […]
In an era of increased polarization and negativity we need to celebrate the work that OAAA and Pass It On are doing to highlight heroes and encourage people with positive messages. Insider talked with Gary Dixon at The Foundation for a Better Life which produces the Pass It On campaign. […]
By Norm Chait, Director of Out-of-Home Product/Sales at Ubimo, a Quotient brand Shopping behaviors are shifting as public health guidelines continue to evolve. Frequency of store visits, what consumers want from brands and what kind of advertising they observe are all factors in this change. Ubimo, a Quotient brand, conducted a […]
